Creative Strategist

Talent Hackers

Creative Strategist developing performance-focused ad concepts for ecommerce brands. Researching brands, understanding audiences, and creating clear ad briefs with insights and recommendations.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative strategy and ecommerce marketing, with a strong ability to develop actionable briefs and concepts for paid social ads. Proficient in analyzing ad performance metrics and collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Creative Strategy DevelopmentEcommerce MarketingPaid Social Ad ConceptsPerformance AnalysisProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

ResearchWritingCommunicationConcept DevelopmentAd Performance ReviewMetrics UnderstandingBrief WritingAudience AnalysisCreative DirectionTesting Recommendations

Soft Skills

Detail-OrientedReliableOpen to FeedbackCuriousProactive

Industry Keywords

CTRCPAROASConversion RateAdvertising TrendsBrand ManagementCreative FormatsCustomer InsightsMarket ResearchCollaboration

About the role

Key responsibilities & impact

Research each brand, its products, customers, competitors, and market
Understand customer pain points, desired outcomes, objections, and buying motivations
Identify new creative angles and testing opportunities
Develop hooks, headlines, ad concepts, and messaging directions
Write clear briefs for static ads, videos, and other creative formats
Make sure each brief clearly explains the audience, message, concept, and visual direction
Review ad performance and identify patterns across angles, hooks, formats, and audiences
Understand why a creative may be working or underperforming
Recommend iterations, new concepts, and future tests based on performance
Keep track of what has already been tested to avoid repetitive ideas
Manage multiple brands, briefs, revisions, and deadlines
Collaborate with designers, editors, copywriters, media buyers, and account managers
Stay aware of advertising trends while keeping ideas relevant to each brand

Requirements

What you’ll need

Previous experience in creative strategy, ecommerce marketing, advertising, or a similar role
Experience developing concepts for paid social ads
Strong research, writing, and communication skills
Ability to understand different customers and write for different audiences
Ability to turn insights into clear, actionable briefs
Comfortable reviewing performance and making recommendations
Able to manage several projects and priorities at once
Detail-oriented and reliable with deadlines
Open to feedback and comfortable collaborating with a team
Curious, proactive, and willing to keep learning
Understanding of metrics such as CTR, CPA, ROAS, and conversion rate

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities