Creative Strategist

• You turn customer insights, product benefits, and performance data into creative concepts that drive measurable business growth while maintaining brand consistency and building brand equity
• You will work closely with our Performance and Brand Team to develop creative strategies that strengthen both brand and conversion performance
• Develop ad angles, hooks, and messaging frameworks
• Build and manage a creative testing roadmap
• Analyze creative performance and identify winning patterns
• Partner with Performance Marketing to scale successful concepts
• Develop content concepts for founders and leadership
• Create repeatable content series and storytelling formats
• Translate customer pain points into engaging content ideas
• Develop creator briefing frameworks
• Identify high-performing influencer and UGC formats
• Support content repurposing across paid and organic channels
• Translate product functionality into compelling customer benefits
• Support launch campaigns with clear messaging strategies
• Align creative concepts with business objectives

• Creative-first mindset: Develop data-driven creative strategies for performance marketing
• Formulate hypotheses, test them systematically, and derive new ad ideas
• Spot trends and leverage them strategically for paid social campaigns
• Act as the strategic interface between design, copy, media, and data
• Actively shape and position the Creative Strategy function for the long term

Creative Strategist – Performance Marketing

• Develop and refine our paid social creative strategy with a focus on scalable creatives across the entire funnel (ToF, MoF, BoF)
• Conceptualize high-converting direct-response ads — from hooks and scripts to clear messaging and conversion logic
• Develop strong creative territories, new ad concepts, and launch narratives for existing and new products
• Analyze performance data and creative insights to iteratively develop winning creatives and derive new testing approaches
• Develop and prioritize various ad formats such as UGC, skits, greenscreen, social proof, and comparison ads
• Work closely with design, content, and performance marketing teams to rapidly translate ideas into effective creatives
• Plan larger assets such as shoots or hero videos, always with a clear focus on performance and scalability

Senior Performance Creative Strategist – fully remote

• Du entwickelst High-Performance-Konzepte für Meta Ads (Facebook & Instagram).
• Du verfasst messerscharfe Briefings und Skripte (UGC, Motion Design, Static) für unser Design-Team.
• Du analysierst Performance-Metriken (Hook Rate, Hold Rate, CTR, ROAS).
• Du führst kontinuierliche Markt- und Konkurrenzanalysen durch.
• Du arbeitest Hand in Hand mit dem Team, um sicherzustellen, dass Kreation und Media Buying perfekt ineinandergreifen.

Creative Strategist, Social Advertising

• Du entwickelst ein tiefes Zielgruppenverständnis für unsere Kund:innen durch präzise Analysen und nutzt dieses als Grundlage für kanalübergreifende Creative-Kampagnen.
• Du beobachtest und bewertest Plattformtrends auf LinkedIn, Meta, YouTube & Co. und leitest daraus strategische Handlungsempfehlungen ab.
• Du konzipierst eigenständig Storylines und Nutzerargumentationsketten für Ad-Kampagnen auf LinkedIn, Meta, YouTube und Display.
• Du entwickelst psychologisch fundierte Customer Journeys, die Nutzer:innen gezielt abholen, aktivieren und zur Conversion führen.
• Du arbeitest eng mit Creative- und Performance-Teams zusammen, um datengetriebene Strategien mit Verkaufspsychologie zu verknüpfen.
• Du verfasst überzeugende Copytexte – auf Deutsch und Englisch – und setzt diese entlang der Zielgruppenbedürfnisse um.
• Du wirkst aktiv an der Weiterentwicklung unseres Creative Strategy Ansatzes mit und prägst die strategische Ausrichtung des Bereichs.

Senior Creative Strategist – B2B SaaS

• Deep-dive audience research: You dive into target audiences, analyze what truly triggers them, and develop high-performing ad angles.
• Testing processes & strategies: You plan which formats, hooks, and offers we test — fake podcast? UGC? Meme-style? You decide.
• Writing scripts that convert: Direct-response copywriting is your day-to-day. You write scripts for TikTok and Meta ads that drive not just clicks but revenue.
• Collaboration with editors: You provide feedback on edits and ensure the ads match your vision.
• Analysis & optimization: You check results, determine what works — and scale it.
• Testing new trends and formats: You're always up to date and bring fresh ideas that make a difference.

Creative Strategist, Copywriter

• As a Creative Strategist, you are responsible for producing ad creatives on Meta and TikTok for our clients.
• You act as the primary point of contact for our clients, developing and optimizing ad creatives to improve their performance.
• You create and implement creative strategies for the advertising of leading Direct-to-Consumer brands on Meta, TikTok & YouTube.
• You develop copy and communication strategies and continuously refine them.
• You are responsible for designing and planning creative tests.
• You are responsible for copywriting for video and static ads.
• You communicate directly with your clients and take ownership of client relationships.
• You evaluate creative tests and account performance using relevant KPIs.
• You lead regular alignment and strategy calls with clients.

• You research target audiences, competitors, and trends and translate these insights into compelling copy
• You write persuasive, performance-oriented copy for video and static ads
• You are full of creative ideas and consistently bring the latest trends to the table
• You develop hooks, scripts, and ad concepts, constantly testing new approaches
• You analyze the performance of your creatives using relevant KPIs and derive concrete optimizations
• You work closely with our creative strategists, creators, and designers to elevate our clients' performance

Junior Creative Strategist – Meta & TikTok Ads

• Create high converting and viral creatives with AI

AI Creative Strategist

• You take ownership of the entire creative process
• You work closely with the Media Buying team
• Daily team calls to discuss the day’s tasks
• Training with our course materials valued at €300,000

Creative Strategist – Direct Response

• Own the full creative cycle (research, briefing, production, editing, and analysis)
• Analyse and optimise performance — dig into dashboards and design creative tests
• Define high-performing creative for German audiences across platforms
• Brief and review creator content to ensure it's on-brand and platform-optimised
• Bridge external creative partners and internal stakeholders
• Contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-converting

Creative Strategist, Growth Marketing

• Responsible for scaling new customer acquisition in a structured, creative, and profitable way
• Analyze existing Meta Ads structure and identify levers for profitable growth
• Develop a scalable Meta strategy for testing, budget allocation, and account structure
• Support the operational implementation of campaigns
• Evaluate performance using KPIs such as CAC, MER, and ROAS
• Establish a structured creative testing system
• Develop new hooks, angles, claims, ad concepts, and creative hypotheses
• Translate paid-social learnings into requirements for landing pages and shop optimizations
• Support scaling Google Ads as a second relevant performance channel
• Conduct performance reviews and derive concrete action plans

Acquisition & Creative Strategy Lead – Part-time

• Responsible for the creative process for top brands in the DACH region
• Writing scripts for organic content, advertisements and campaigns
• Close collaboration with the founders
• Analyzing KPIs and continuously optimizing creative assets

• You develop high-performance concepts for Meta Ads (Facebook & Instagram)
• You write razor-sharp briefs and scripts for our design team
• You analyze performance metrics and develop new winning creatives
• You conduct ongoing market and competitor analyses
• You work hand in hand with the team to ensure flawless creative execution and media buying

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