Creative Strategist

• As a Senior Creative Strategist (m/f/d), you develop the ideas, angles and concepts behind our paid social ads — with direct impact on ticket sales and growth.
• Analyze target audiences, past winner ads, performance data and customer feedback
• Develop new angles, hooks, scripts, ad concepts and clear creative briefs
• Systematically test and evaluate creatives, and consistently iterate on successful approaches
• Work closely with media buyers, video editors, designers and our existing team
• Keep up with current marketing and platform developments and actively use modern AI tools

Senior Creative Strategist

• Creative Strategy: You translate business goals into a clear creative strategy, prioritize hypotheses, and manage testing so that every learning setup generates measurable performance.
• Testing & Iteration: You build structured testing sequences, vary hooks, visuals and messages, and adjust the right levers until the creative reliably performs in the funnel.
• Paid Social: You interpret signals from Meta, TikTok & co., derive strategic moves and deploy creatives so our clients achieve their goals.
• Funnel Fit: You classify creatives across awareness, consideration and conversion stages, define next steps and thereby increase efficiency across the entire performance marketing setup.
• Insights: You combine research with storytelling, turn user motivations into concise ad ideas and ensure every variation serves a strategic role in testing.
• Teamwork: You orchestrate design, copy and media buying, bring structure to briefings and speed up execution so creative and strategy work seamlessly together.
• Trend Radar: You monitor formats, patterns and platform updates early, adapt them purposefully and lift the performance of our creative strategy to scaling level.

Creative Strategist – Performance Marketing

• Deep Dive Audience Research: Du tauchst in Zielgruppen ein, analysierst, was sie wirklich triggert, und entwickelst daraus Ad Angles, die performen
• Testprozesse & Strategien: Du planst, welche Formate, Hooks & Offers wir testen – Podcast? UGC? VSLs & Advertorials You decide.
• Skripte schreiben, die konvertieren: Direkt Response Copywriting? Dein Daily Business. Du schreibst Skripte für TikTok & Meta Ads, die nicht nur Klicks, sondern auch Cash bringen.
• Zusammenarbeit mit Editoren: Du gibst Feedback zu Edits und sorgst dafür, dass die Ads deiner Vorstellung entsprechen
• Analyse & Optimierung: Du checkst die Ergebnisse, findest heraus, was funktioniert – und pushst es weiter.
• Neue Trends und Formate testen: Du bist immer up to date und bringst frische Ideen ein, die den Unterschied machen.

Creative Strategist – E-Com Agency

• Live in the customer's head — research is the foundation of everything you make. Mine reviews, ad comments, support tickets, communities, and competitor ads to understand what pet owners actually care about, fear, and respond to
• Turn that research into customer insight: pains, desires, objections, awareness levels, and the language customers use in their own words
• Develop creative concepts for paid social and advertorials — angles, hooks, mechanisms, and stories grounded in that insight and in performance data
• Write hands-on: scripts, hooks, ad copy, and messaging — this is a maker role, not a coordination role
• Turn concepts into clear, practical briefs for our video editor, UGC creators, and production partners
• Build and test hypotheses — what to test next, why, and what a win looks like
• Analyze creative performance (hook rate, hold rate, CTR, CPA, ROAS) and feed insights straight into the next iteration
• Give sharp creative feedback on cuts and edits so hooks, pacing, and messaging keep improving
• Contribute to landing pages, advertorial flows, and funnel messaging together with the team

Senior Creative Strategist – Performance & Direct Response

• Deep-dive audience research: You dive into target audiences, analyze what truly triggers them, and develop ad angles that perform.
• Test processes & strategies: You plan which formats, hooks & offers we’ll test — fake podcast? UGC? Meme-style? You decide.
• Writing scripts that convert: Direct response copywriting is your daily business. You write scripts for TikTok & Meta ads that deliver not just clicks but revenue.
• Collaboration with editors: You provide feedback on edits and ensure the ads match your vision.
• Analysis & optimization: You review results, identify what works — and scale it.
• Testing new trends and formats: You stay up to date and bring fresh ideas that make a difference.

Creative Strategist, Copywriter

• Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms.
• Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts.
• Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks.
• Run structured creative sprints, analyze performance data, and refine strategies based on winning elements.
• Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals.
• Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing.

Ad Creative Strategist – Freelance

• You support the analysis of our clients' social ads campaigns on Facebook, Instagram & TikTok and derive meaningful optimization approaches.
• You assist with the daily management of campaign setups in Meta Business Manager and gain experience in campaign management.
• Together with the creative team, you work on strategies for content formats, hooks, and messaging approaches.
• You assist with content planning and briefing creators and designers.
• You contribute to the successful implementation and continuous development of campaign concepts — with a focus on learning and growth.

Junior Creative Strategist – Full-time

• Du entwickelst menschenzentrierte Marken- und Kommunikations-Strategien – von übergreifenden strategischen Kommunikations-Plattformen bis zu konkreten Channel- und Content -Ansätzen.
• Du verbindest Daten, Research, Markt- und Zielgruppenverständnis zu klaren Insights, die kreative Ideen, Kampagnen und Kundenerlebnisse voranbringen.
• Du analysierst Märkte, Wettbewerber, Zielgruppen, Customer Journeys und Channels, identifizierst Chancen und leitest konkrete strategische Empfehlungen ab.
• Du übersetzt komplexe Fragestellungen in klare strategische Narrative, überzeugende Präsentationen und inspirierende Workshops.
• Du arbeitest eng mit interdisziplinären Teams aus Kreation, Account Management, UX, Data, Technology und Content zusammen und bringst strategische Perspektiven in alle Phasen der Projektentwicklung ein.
• Du sorgst dafür, dass Strategien nicht nur inspirieren, sondern auch umsetzbar sind – mit Blick auf Qualität, Kundenziele und reale Nutzerbedürfnisse.
• Du bist strategische:r Sparringspartner:in für unser Kundenteam von dm drogerie-markt und entwickelst langfristige Perspektiven für Marke, Kommunikation und Kundenerlebnis.

Senior Digital Creative Strategist

• You develop creative campaign concepts for major brands — from the initial idea to the finished pitch.
• You translate clients' marketing, communications, and business objectives into campaigns that demonstrably deliver business results.
• You combine creators, PR, events, stunts, social and paid media into a full-funnel system — from awareness to conversion.
• You facilitate and lead strategy workshops with clients.
• You confidently present concepts to groups of 10–20 decision-makers and sell them.
• You turn individual campaigns into long-term partnerships — from pilot to retainer.
• You work closely with our creator management, production, and performance teams.
• You will build the creative function at LikeGroup — initially hands-on, with the prospect of leading your own team later.

Head of Creative Strategy

• Gesamtverantwortung für den Creative-Prozess
• Erstellung von Skripten für Werbeanzeigen und Kampagnen
• Enge Zusammenarbeit mit dem Media Buying Team
• Weiterbildung mit unseren Lehrmaterialien im Wert von 300.000 €

• You turn customer insights, product benefits, and performance data into creative concepts that drive measurable business growth while maintaining brand consistency and building brand equity
• You will work closely with our Performance and Brand Team to develop creative strategies that strengthen both brand and conversion performance
• Develop ad angles, hooks, and messaging frameworks
• Build and manage a creative testing roadmap
• Analyze creative performance and identify winning patterns
• Partner with Performance Marketing to scale successful concepts
• Develop content concepts for founders and leadership
• Create repeatable content series and storytelling formats
• Translate customer pain points into engaging content ideas
• Develop creator briefing frameworks
• Identify high-performing influencer and UGC formats
• Support content repurposing across paid and organic channels
• Translate product functionality into compelling customer benefits
• Support launch campaigns with clear messaging strategies
• Align creative concepts with business objectives

• Creative-first mindset: Develop data-driven creative strategies for performance marketing
• Formulate hypotheses, test them systematically, and derive new ad ideas
• Spot trends and leverage them strategically for paid social campaigns
• Act as the strategic interface between design, copy, media, and data
• Actively shape and position the Creative Strategy function for the long term

Creative Strategist jobs in Germany

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Senior Creative Strategist

Creative Strategist – Performance Marketing

Creative Strategist – E-Com Agency

Senior Creative Strategist – Performance & Direct Response

Creative Strategist, Copywriter

Ad Creative Strategist – Freelance

Junior Creative Strategist – Full-time

Senior Digital Creative Strategist

Head of Creative Strategy

Creative Strategist

Creative Strategist

Creative Strategist – Performance Marketing