Creative Strategist

ALEMI

Creative Strategist developing performance-driven creative strategies for ALEMI, a premium handbag brand. Collaborating with performance and brand teams to enhance brand equity and conversion metrics.

Posted 6/10/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

creative strategyperformance creativegrowth marketingcontent strategypaid social creative performancedata analysisstorytellingcontent repurposinginfluencer marketingUGC formats

Soft Skills

analytical thinkingstorytelling skillsbrand considerationgrowth objective balancingcollaborationcommunication

Tools & Technologies

MetaTikTok

Industry Keywords

DTCfashionlifestylepremium consumer brandsbrand equitycreative testing roadmapcustomer insightsmessaging frameworkscontent conceptslaunch campaigns

About the role

Key responsibilities & impact

You turn customer insights, product benefits, and performance data into creative concepts that drive measurable business growth while maintaining brand consistency and building brand equity
You will work closely with our Performance and Brand Team to develop creative strategies that strengthen both brand and conversion performance
Develop ad angles, hooks, and messaging frameworks
Build and manage a creative testing roadmap
Analyze creative performance and identify winning patterns
Partner with Performance Marketing to scale successful concepts
Develop content concepts for founders and leadership
Create repeatable content series and storytelling formats
Translate customer pain points into engaging content ideas
Develop creator briefing frameworks
Identify high-performing influencer and UGC formats
Support content repurposing across paid and organic channels
Translate product functionality into compelling customer benefits
Support launch campaigns with clear messaging strategies
Align creative concepts with business objectives

Requirements

What you’ll need

3–6 years of experience in creative strategy, performance creative, growth marketing, or content strategy
Strong understanding of paid social creative performance
Analytical thinker with excellent storytelling skills
Experience working with Meta, TikTok, and creator-led content
Comfortable interpreting performance data and turning insights into creative concepts
Able to balance brand considerations with growth objectives
Experience in DTC, fashion, lifestyle, or premium consumer brands is a plus

Benefits

Comp & perks

Real ownership from day one
Direct collaboration with the founders
Fast decision-making and short feedback loops
A unique mix of brand, content, and growth
Flexible hybrid work setup
Generous ALEMI employee discount