Senior Creative Strategist – Performance & Direct Response

Pets Deli

Creative Strategist driving performance creative engine for Germany's leading DTC pet brand. Research-driven, concept development, and performance advertising focus.

Posted 7/14/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Creative Strategy and Performance Copywriting, with a strong focus on customer research and psychology to develop high-performing ad copy and creative concepts. Proficient in analyzing performance metrics and utilizing AI tools to enhance creative processes.

Highest-signal resume keywords

Creative StrategyPerformance CopywritingCustomer PsychologyPaid Social AdsAI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Concept DevelopmentAd Copy WritingPerformance AnalysisBrief WritingFunnel Thinking

Soft Skills

Strong Creative InstinctsStructured ThinkingSharp Feedback

Tools & Technologies

ClaudeChatGPT

Industry Keywords

DTCE-commerceCustomer InsightCreative Performance MetricsLanding Pages

About the role

Key responsibilities & impact

Live in the customer's head — research is the foundation of everything you make. Mine reviews, ad comments, support tickets, communities, and competitor ads to understand what pet owners actually care about, fear, and respond to
Turn that research into customer insight: pains, desires, objections, awareness levels, and the language customers use in their own words
Develop creative concepts for paid social and advertorials — angles, hooks, mechanisms, and stories grounded in that insight and in performance data
Write hands-on: scripts, hooks, ad copy, and messaging — this is a maker role, not a coordination role
Turn concepts into clear, practical briefs for our video editor, UGC creators, and production partners
Build and test hypotheses — what to test next, why, and what a win looks like
Analyze creative performance (hook rate, hold rate, CTR, CPA, ROAS) and feed insights straight into the next iteration
Give sharp creative feedback on cuts and edits so hooks, pacing, and messaging keep improving
Contribute to landing pages, advertorial flows, and funnel messaging together with the team

Requirements

What you’ll need

2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce
You're research-obsessed: you dig into reviews, comments, and communities before writing a single line, and your concepts quote real customer language
You understand customer psychology — awareness stages, objections, emotional drivers — and know how to turn it into angles that convert
You've worked on paid social ads and understand what makes creative perform
You think in funnels: Hook · Mechanism · Offer · Story
Strong creative instincts combined with structured thinking
You write — briefs, scripts, hooks, and copy that are clear and performance-oriented
Comfortable reading creative performance metrics and extracting insights
AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation
Fluent English. German is a strong plus, but strong DACH market understanding also matters.

Benefits

Comp & perks

Ownership from day one
High creative output and fast feedback loops
Collaborative and low-hierarchy culture
Flexible office model with regular in-person collaboration
40% discount on all Pets Deli orders
€50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)
Dog-friendly office