Pets Deli

Creative Strategist

• Live in the customer's head — research is the foundation of everything you make. Mine reviews, ad comments, support tickets, communities, and competitor ads to understand what pet owners actually care about, fear, and respond to
• Turn that research into customer insight: pains, desires, objections, awareness levels, and the language customers use in their own words
• Develop creative concepts for paid social and advertorials — angles, hooks, mechanisms, and stories grounded in that insight and in performance data
• Write hands-on: scripts, hooks, ad copy, and messaging — this is a maker role, not a coordination role
• Turn concepts into clear, practical briefs for our video editor, UGC creators, and production partners
• Build and test hypotheses — what to test next, why, and what a win looks like
• Analyze creative performance (hook rate, hold rate, CTR, CPA, ROAS) and feed insights straight into the next iteration
• Give sharp creative feedback on cuts and edits so hooks, pacing, and messaging keep improving
• Contribute to landing pages, advertorial flows, and funnel messaging together with the team

Senior Creative Strategist – Performance & Direct Response