Head of Creative Strategy

CreatorJobs

Head of Creative Strategy at LikeGroup developing impactful marketing campaigns for recognized brands in Germany. Leading a creative team and promoting innovative marketing strategies.

Posted 6/21/2026full-timeFrankfurt am Main • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

You develop creative campaign concepts for major brands — from the initial idea to the finished pitch.
You translate clients' marketing, communications, and business objectives into campaigns that demonstrably deliver business results.
You combine creators, PR, events, stunts, social and paid media into a full-funnel system — from awareness to conversion.
You facilitate and lead strategy workshops with clients.
You confidently present concepts to groups of 10–20 decision-makers and sell them.
You turn individual campaigns into long-term partnerships — from pilot to retainer.
You work closely with our creator management, production, and performance teams.
You will build the creative function at LikeGroup — initially hands-on, with the prospect of leading your own team later.

Requirements

What you’ll need

5–10 years in agency, consulting or brand strategy.
Experience managing campaign budgets in the six- to seven-figure range.
Proven track record of developing large campaigns for well-known brands.
Deep understanding of creator, influencer, social and paid-media mechanics — plus earned media, PR, stunts and viral dynamics.
You think about the objective first, then the tactic.
You can not only develop ideas but also sell them — confidently to CMOs and boards.
Extremely strong presentation skills, high personal accountability, and an entrepreneurial mindset.
Structured working style and high tolerance for frustration — not every idea will sell.
One requirement above all: the ability to translate business and communications objectives into creative concepts that deliver measurable business results.

Benefits

Comp & perks

Household-name clients: Telekom, Deutsche Bahn, Zurich, SharkNinja, Sony.
Creative freedom and real budgets — your ideas go live, not into a drawer.
A building role with upside: responsible from day one, with prospects to lead your own team.
Short decision-making paths and direct access to the founders.
Your own studio and an experienced production team backing you.
3 days in the Frankfurt office, 2 days remote.
No cover letter required — tell us about a campaign you're proud of.

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Hard Skills & Tools

campaign developmentbudget managementcreative concept developmentmarketing strategybusiness results measurementinfluencer marketingsocial media mechanicspaid mediapublic relationsviral marketing

Soft Skills

presentation skillspersonal accountabilityentrepreneurial mindsetstructured working stylehigh tolerance for frustrationclient relationship managementstrategic thinkingteam leadershipcreative problem solvingcommunication skills