Ad Creative Strategist – Freelance

Paintgun.io

Ad Creative Strategist at Paintgun creating data-driven ad strategies and collaborating with cross-functional teams. Utilizing performance insights to enhance creative development for social media platforms.

Posted 7/8/2026contractRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative strategy and performance marketing, with a focus on ad creative development for social media platforms. Proficient in analyzing performance data to optimize ad concepts and enhance engagement and conversion rates.

Highest-signal resume keywords

Creative Strategy DevelopmentPerformance MarketingAd Creative DevelopmentData Analysis for Creative InsightsCross-Functional Team Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad Performance AnalysisCreative Concept DevelopmentCultural Trend AnalysisConsumer Behavior UnderstandingDigital Marketing Techniques

Soft Skills

CollaborationCommunicationCreativity

Tools & Technologies

Ads DNA FrameworkSocial Media Platforms

Industry Keywords

Performance Marketing GoalsEngagement RatesConversion RatesCreative SprintsAudience Insights

About the role

Key responsibilities & impact

Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms.
Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts.
Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks.
Run structured creative sprints, analyze performance data, and refine strategies based on winning elements.
Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals.
Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing.

Requirements

What you’ll need

Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms.
Ability to analyze creative performance data and turn insights into actionable creative strategies.
Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers.
In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques.
Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates.

Benefits

Comp & perks

Work with a fast-growing creative agency and directly impact its success.
Flexible, remote-friendly opportunity tailored to your schedule.
Collaborate with a dynamic team and your expertise in a creative industry.
Paintgun is an equal opportunity employer.