Content Marketing Manager

• Own brand architecture: Design framework unifying DPN, Fresh, SaaS, and Supply Chain under BEP while preserving segment differentiation. Create positioning exercises, architecture briefs, and integration transition plans.
• Build content strategy: Define comprehensive roadmap across owned channels (web, blog, email, collateral), social media, and earned media. Own editorial calendar, standards, and cross-functional workflow. Measure against division priorities.
• Establish thought leadership: Position proprietary data assets as industry authority. Own insights, research publications, press strategy, and meaningful earned media placements that amplify credibility.
• Maintain brand identity: Evolve visual identity and voice to reflect positioning. Ensure consistency across all touchpoints while enabling division-specific customization within guardrails.
• Lead social media: Build playbook across divisions. Own execution on LinkedIn, Twitter, and relevant channels. Amplify thought leadership, support operator acquisition, build community. Track and optimize performance.
• Support M&A integration: Assess brand positioning post-close. Define integration approach (rebrand / co-brand / migrate) and messaging hierarchy aligned to tier classification. Develop playbook for brand and content strategy.
• Coach editorial standards: Set communication bar—clarity, voice, intent. Build and mentor team; codify standards in scalable playbooks.
• Integrate AI into operations: Identify opportunities for AI in ideation, drafting, personalization, and efficiency. Establish guidelines maintaining brand voice and editorial rigor.

Director, Content & Brand

• Develop and own enterprise content strategy aligned to business priorities and industry GTM plans
• Define and operationalize core thought leadership themes across Woolpert’s markets
• Establish content priorities, governance, and planning processes
• Ensure alignment of content across regions, industries, and channels
• Translate technical expertise into clear, differentiated insights
• Partner with SMEs and leaders to shape narratives
• Support executive positioning and visibility strategies
• Develop key messages and narratives for leadership
• Lead executive thought leadership content
• Align content with GTM strategies and campaigns
• Ensure consistent positioning and messaging
• Leverage content across digital, social, PR, and sales enablement channels
• Monitor engagement and refine strategy

Senior Content Strategy Manager

• Serve as the final editorial reviewer for client-facing content across all accounts
• Write and develop high-quality B2B content, including articles, reports, thought leadership, messaging frameworks, PR materials and other communications assets
• Lead content briefing, planning, production and review processes from start to finish
• Manage content workflows, assignments, timelines and quality control across multiple projects and accounts
• Develop and maintain editorial guidelines, templates, style guides and review frameworks
• Work directly with clients and account teams to ensure content aligns with strategic objectives
• Coach writers and provide actionable feedback to improve writing quality and consistency
• Identify opportunities to improve content quality, workflow efficiency and team collaboration
• Support the responsible use of AI tools to improve productivity while maintaining editorial standards

Managing Editor – Content Operations Lead, Part-Time

• Support content design work for an assigned domain across web, mobile, and in-vehicle experiences
• Create clear, concise, and useful interface language that improves product understanding and overall user experience
• Contribute to the development of stronger content standards, systems, and reusable patterns across the practice
• Partner with designers, Customer Experience, and Marketing team members to shape cohesive end-to-end experiences
• Design and build with AI tools through a language-first approach to product interfaces
• Help define content structure, naming, and taxonomy decisions that simplify complex user flows and information architecture

Content Designer – Human Interface Design

• Content Support - File fulfilment requests, International Requests, Electronic File Request vendor mgmt, locating files.
• DAM Archiving QC - metadata and archive review, vendor review and board maintenance.
• Copyright Registration process & vendor management, including deposit copy management, tracking process start to finish.
• Business support - content reports, errata, etc.
• Litigation works and data support, including files as well as copyright research.
• CMS Collection management - to assist common stakeholder searches.
• Coursera Support - Provide content support by pulling data and files.

Content Systems – Copyright Operations, Contractor

• Edit and post short videos and other types of content to the-rheumatologist.org in WordPress, the site’s digital platform.
• Manage the day-to-day enewsletter portfolio for The Rheumatologist: Write short, engaging content summaries and subject lines; build enewsletters in a proprietary builder; request enewsletter tests, monitor approvals and ensure on time deployments.
• Format articles as assigned to prepare them for developmental and structural editing by the Editor and editorial team members.
• Review page proofs as assigned to ensure a high level of editorial and design quality is maintained. Enter corrections into InDesign files as needed.
• Report on/from society or topical meetings, as assigned.
• Provide administrative support, by pulling detailed email metric reports from the dashboard to support email campaign goals and initiatives; tracking and collecting copyright transfer agreements and other paperwork; and completing research, administrative, and other editorial tasks as assigned.

Assistant Editor, Custom Content

• Define and drive the product strategy for Content Discovery
• Own a multi-horizon roadmap spanning foundational platform investments and user experience improvements
• Lead the evaluation and application of the latest frontier models
• Identify and quantify customer pain points and business opportunities
• Communicate product vision, priorities, tradeoffs, progress, and results to technical and non-technical audiences

Senior Principal Product Manager, Content Discovery

• Develop and finalize cross-functional content strategies aligned to T-Mobile for Business Integrated Marketing priorities across segments and channels.
• Leverage a structured content planning system that improves visibility, consistency, and collaboration across marketing teams
• Owns and authors marketing plan
• Partner with segment marketing (inclusive of EBC), integrated messaging, and content operations teams to align priorities, workflows, and execution plans
• Collaborate with creative teams, agencies, and internal stakeholders to ensure content is on-strategy, on-message, and optimized for channel
• Track and analyze content performance by segment and channel, translating insights into optimization recommendations
• Responsible for other duties/projects as assigned by business management as needed.

Senior Integrated Marketing Manager – Cross Functional Content Strategy

• Own the worldwide NPI marketing communications strategy for Consumer Print Solutions.
• Translate product positioning and GTM direction into impactful NPI marketing content through eTail, retail, video, imagery, and hp.com.
• Lead the development of NPI playbooks as a core Marcom deliverable, guiding markets and sales on how to activate messaging and campaigns.
• Partner closely with Product Marketing to operationalize positioning, value propositions, and narratives into scalable Marcom frameworks.
• Drive strong stakeholder and agency communication, clear timelines, and smooth orchestration across all launch milestones.
• Secure required approvals and manage the Marcom budget with rigor and alignment to company policies.

Product Introduction Lead – Content and Marketing Communications

• Execute a content strategy focused on customer engagement and year-round community building
• Produce and adapt multi-channel content for websites, email, video, SMS, PPC, sales materials, and print
• Manage and follow an editorial calendar to ensure timely content delivery
• Write and edit email campaigns aligned to user behavior and customer journeys
• Build and deploy emails using a marketing automation platform, partnering with campaign teams on timelines and accuracy
• Repurpose existing content across formats and channels to maximize impact
• Coordinate content reviews and approval workflows to support on-time deployment
• Track content performance and use insights to help improve future campaigns

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