Chief Marketing Officer

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Define and own the company’s global product marketing vision, strategy, and execution.
• Shape EdgeCortix’s category positioning across edge AI, Generative AI, and emerging Agentic AI systems.
• Serve as a key member of the commercial leadership team, advising on market strategy, product direction, partnerships, and growth priorities.
• Establish and evolve the company’s messaging architecture, corporate narrative, and product positioning.
• Lead the global go-to-market strategy for current and future semiconductor and software platforms.
• Drive product launches, market-entry strategies, and expansion into new industries and geographies.
• Partner with Sales and Business Development to accelerate pipeline growth and support revenue generation.
• Develop scalable partner and ecosystem messaging to support strategic alliances.
• Own the development and lifecycle of product marketing materials, including datasheets, solution briefs, presentations, demonstrations, and digital assets that clearly communicate product value to customers and partners.
• Define and lead the creation of technical and commercial documentation, including user guides, deployment frameworks, reference architectures, and enablement materials that support customer and partner adoption.
• Lead competitive intelligence, market segmentation, and customer-insight initiatives.
• Act as the voice of the customer, translating real-world business and technical requirements into product and messaging strategies.
• Define and communicate clear differentiation in a highly competitive AI semiconductor market.
• Lead the company’s analyst-relations strategy and strengthen EdgeCortix’s positioning in key industry reports and market narratives.
• Collaborate closely with Engineering to help influence product-roadmap priorities and market requirements.
• Align Marketing, Sales, Business Development, and Product teams around a unified market strategy and execution plan.
• Build and scale a global product marketing function while fostering a high-performance, collaborative culture.
• Lead cross-functional initiatives spanning EdgeCortix’s global operations in Japan, the United States, and India.
• Develop and deliver executive-level messaging, presentations, and narratives for customers, partners, investors, and other stakeholders.
• Represent EdgeCortix externally as a thought leader at industry events and in media and analyst engagements.
• Translate complex technical concepts into clear, compelling, and differentiated market stories.

Product Marketing Director

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Drive Revenue Growth
• Work with Product Marketing to develop and execute integrated growth marketing strategies that drive qualified leads, qualified pipeline, and revenue across multiple business lines.
• Prioritize marketing investments based on business impact, ROI, and corporate revenue goals.
• Build annual and quarterly marketing plans with Sales, aligning marketing programs with sales priorities and revenue targets.
• Improve lead quality and lead progression throughout the funnel.
• Eliminate lead leakage by optimizing processes from MQL through Closed Won.
• Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance.
• Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media, tradeshows and events, landing page/website optimization, and conversion rate optimization (CRO).
• Leverage AI for workflow automation, increased productivity, and demand generation effectiveness.
• Own paid search strategy, execution, and optimization. • Continuously improve ROAS, CPA, conversion rates, pipeline, and revenue.
• Coach and develop a high-performing growth marketing team.
• Present performance, insights, and recommendations to executive leadership.
• Foster a culture of testing, experimentation, and continuous improvement.

Director, Growth Marketing

• Lead Chinook’s integrated growth engine across all Lines of Business
• Develop and execute an integrated business development and marketing strategy aligned with Chinook’s strategic plan
• Define priority markets, agencies, and strategic accounts
• Establish annual pipeline and revenue growth targets
• Develop BD roadmaps with each Line of Business
• Lead Chinook’s outward-facing business development activities
• Develop executive-level relationships with agency leaders, facility owners, and strategic partners
• Lead capture strategy development for major pursuits
• Oversee Chinook’s marketing strategy to strengthen market visibility
• Ensure sales and marketing materials support Chinook’s growth strategy
• Establish disciplined governance for Chinook’s growth activities

Director of Growth – Business Development, Marketing

• Manage the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels
• Develop value proposition for key segments and sub-segments
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop data-driven acquisition and retention campaigns, ensuring focus on measurement/ROI
• Develop content strategy and produce thought leadership for target segments and sub-segments
• Produce quarterly newsletters targeting strategic audiences
• Develop prospect experience on PNC.com and maintain content updates for LOB
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
• Lead agency management and coordination
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.

Head of Marketing – Asset Management Group

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Director of Marketing – Demand Gen

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

• Measurably increase lead generation across all companies and channels
• Develop a scalable demand generation engine
• Drive meaningful revenue growth through upsell and cross-selling
• Design the target operating model
• Build the foundations of a marketing team and function
• Improve conversion through the sales funnel
• Implement tools and technologies that create value and efficiencies

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