Chief Marketing Officer

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

• Measurably increase lead generation across all companies and channels
• Develop a scalable demand generation engine
• Drive meaningful revenue growth through upsell and cross-selling
• Design the target operating model
• Build the foundations of a marketing team and function
• Improve conversion through the sales funnel
• Implement tools and technologies that create value and efficiencies

Senior Marketing Director

• Lead major project pursuit strategies across the mechanical segment
• Develop complete pursuit decks and interview presentations
• Coordinate project interview preparation sessions with OPCO leadership teams
• Support strategic marketing leadership initiatives

Mechanical Construction Director

• Lead end-to-end fundraising campaign strategy. Drive the full lifecycle of fundraising campaigns—from narrative development and value proposition design to donor segmentation, channel strategy, and execution—ensuring alignment with movement strategies.
• Build and scale a durable, multi-channel fundraising pipeline. Develop and optimize a diversified funding pipeline across high-net-worth individuals, foundations, and corporate partners; apply demand generation and segmentation strategies to drive qualified engagement and maximize conversion.
• Translate movement strategy into compelling cases for support. Craft clear, inspiring fundraising narratives that connect donor investment to large-scale cultural impact—linking storytelling, partnerships, and participation to measurable outcomes (reach, engagement, contribution).
• Drive cross-sector partnership fundraising strategies. Collaborate with corporate partners, cultural institutions, and nonprofit organizations to align funding with activation—securing both financial investment and participation in the broader movement ecosystem.
• Enable fundraising across a complex, integrated ecosystem. Partner with marketing, product, partnerships, and frontline fundraising teams to ensure consistent messaging, effective enablement tools, and seamless execution across campaigns, platforms, and activations.
• Leverage data and insights to optimize performance. Design and implement performance frameworks and dashboards to track pipeline health, campaign effectiveness, and ROI; continuously refine strategies based on data and experimentation.
• Partner with senior leadership on strategic growth. Support long-term planning, resource allocation, and investment prioritization to scale fundraising efforts in alignment with ambitious national goals.

Product Marketing Director, Fundraising Strategy

• Provide strategic and hands-on marketing leadership during a critical phase of organizational growth and transition.
• Drive patient acquisition and support clinic growth across five clinics and virtual care operations.
• Partner closely with clinic operations to create, execute, and benchmark marketing strategies.
• Develop content for digital and print channels and collateral.
• Monitor key metrics and prepare reports on campaign performance.

Consultant, Fractional Marketing Director

• Own the company's overall growth strategy, including revenue diversification into other sectors
• Build, lead, mentor, and scale a business development function comprising BD directors and capture managers
• Introduce and refine BD processes, pipeline management, and go-to-market approaches, bringing fresh thinking without forcing disruptive overhaul
• Develop and leverage a strong personal network of relationships in adjacent industries and technologies to open new revenue streams
• Partner closely with existing EVPs, the marketing team, and delivery leadership to create a unified growth engine
• Serve as a senior ambassador for the company at conferences, client meetings, and industry events, with a high-visibility, high-energy presence
• Work collaboratively with the CEO to earn expanded decision-making authority as trust is established, with a clear trajectory toward full ownership of the growth function

Chief Growth Officer – Enterprise Technology Solutions

• Work closely with the CEO to gradually earn broader decision-making authority, with a clear path toward full ownership of the growth function.
• Represent the company as a senior ambassador at client meetings, conferences, and industry events, bringing a visible, energetic executive presence.
• Lead the company’s overall growth agenda, including expanding and diversifying revenue into additional sectors.
• Establish and strengthen a personal network across adjacent technologies and industries to unlock new revenue opportunities.
• Build, guide, mentor, and scale a business development team that includes BD directors and capture managers.
• Collaborate with EVPs, marketing, and delivery leadership to create an aligned, integrated growth engine.
• Introduce and improve BD processes, pipeline management practices, and go-to-market strategies with fresh thinking, while avoiding unnecessary disruption.

Chief Growth Officer – Technology Partnerships, Growth

• Serve as the senior marketing leader responsible for building and driving the full marketing function
• Lead a high-performing marketing team spanning brand, demand generation, content, product marketing, and customer marketing functions
• Own the marketing budget, ensuring strategic allocation of resources across channels
• Own and evolve the TRSS brand including brand architecture and market positioning
• Own the demand generation strategy and execution across all channels
• Develop compelling product positioning, messaging, and value propositions
• Lead TRSS's formal Voice of the Customer program
• Define and execute a multi-year marketing and growth strategy aligned with TRSS's business objectives
• Collaborate closely with sales leadership to ensure marketing strategy is aligned with revenue targets

Head of Marketing

• Lead top-of-funnel growth strategies to build awareness and attract new customers.
• Serve as the public face of AWeber, engaging with audiences through various channels.
• Develop relationships with key industry players and partners to create growth opportunities.
• Own marketing funnel from acquisition to retention, ensuring revenue growth.
• Act as a player-coach, guiding the marketing team while also contributing personally.
• Enhance product marketing and positioning for maximum impact.
• Build an AI-native marketing function for efficiency and scale.
• Maintain a close connection with customers to inform marketing efforts.

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