Chief Marketing Officer

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CMO – West

• Lead Integrated Marketing Strategy & Execution
• Manage and execute all paid digital media campaigns, including social media advertising, SEM, display, and other paid channels, ensuring alignment with enrollment goals.
• Oversee lead generation efforts, monitoring inquiry volume and funnel performance to meet quarterly and annual enrollment targets.
• Develop and execute a comprehensive social media strategy, including content creation, scheduling, community management, and performance analysis, to enhance brand visibility and engagement.
• Own marketing analytics and reporting: independently monitor dashboards and analyze traffic, engagement, and conversion trends across paid, social, events, and other channels.
• Oversee recurring and ad-hoc reporting (weekly, monthly, and yearly), translating data into clear, actionable recommendations for senior leadership, and proactively adjust campaigns and strategy
• Manage paid digital marketing budgets across channels, allocating spend strategically to drive efficient inquiry and enrollment performance.
• Supervise direct reports including Social Media Coordinator, Marketing Manager, and Events Manager, providing clear direction, regular feedback, and ongoing coaching and development.
• Apply a strong understanding of the Joyce University brand and ensure it is implemented consistently across paid media, social, events, creative, and other channels.
• Oversee integrated campaign development end-to-end - from strategy to execution - across paid, social, events, creative, web, and other channels, ensuring alignment with audience, goals, and brand.
• Oversee the Marketing Help Desk system to ensure timely fulfillment of marketing requests from across the organization.
• Collaborate with the Senior Director of Marketing to ensure marketing efforts reflect a cohesive voice, look, and feel across all channels and materials.
• Monitor market trends, competitor activity, and best practices across managed platforms; communicate insights to the team and cross-functional stakeholders as appropriate.
• Collaborate with the Senior Interactive Marketing Manager to ensure website content, UX, and functionality supports marketing and institutional objectives.
• Work with the Graphic Designer and Copywriter to produce a wide variety of marketing materials and collateral, including print, digital, and video assets.
• Partner with Admissions and Enrollment teams to align marketing efforts with enrollment funnel priorities and optimize cost per enrollment.
• Lead events function, partnering with and managing the Events Manager to plan and execute university events (e.g., graduation, orientation, recruitment events) that support enrollment, student experience, and brand objectives; provide hands-on support alongside team members during events as needed.
• Support external agency relationships and vendor management as directed by the Senior Director of Marketing.
• Other duties as assigned.

Director of Marketing

• Lead top-of-funnel growth strategies to build awareness and attract new customers.
• Serve as the public face of AWeber, engaging with audiences through various channels.
• Develop relationships with key industry players and partners to create growth opportunities.
• Own marketing funnel from acquisition to retention, ensuring revenue growth.
• Act as a player-coach, guiding the marketing team while also contributing personally.
• Enhance product marketing and positioning for maximum impact.
• Build an AI-native marketing function for efficiency and scale.
• Maintain a close connection with customers to inform marketing efforts.

Chief Growth Officer

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

• Become a change agent with support from executive leadership, championing the building and strengthening of all company brands.
• Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance.
• Represent brand marketing in leadership meetings and on leadership councils, providing recommendations and strategic direction that elevate our brands.
• Grow and build the two retail master brands in North America: Orbit and Gardena.
• Build and develop a market research and insight function to ensure strategic decisions, product innovation, and marketing activities are insight-driven and supported by data.
• Leverage market research, consumer insights, and performance analytics to inform strategies, optimize campaigns, and measure ROI.
• Design and execute brand campaigns that drive awareness and engagement, using a holistic 4P approach (Product, Price, Place, Promotion).
• Own and develop all content across channels—including online, in-store, and brand campaigns—ensuring it meets brand standards and aligns with brand identity.
• Develop and execute branded media campaigns, own social media strategy, strengthen influencer relationships, oversee PR, and manage the Orbit and Gardena websites.
• Work with Product Development to provide strategic brand support, insights, and input into innovation pipelines and product portfolio management.
• Collaborate with Sales to provide strategic brand input into line reviews, channel strategies, and product pricing, ensuring alignment with brand positioning and guidelines.
• Own and develop the master packaging graphic template for the Orbit brand.
• Build, lead, and inspire a high-performing marketing team, fostering collaboration and excellence.
• Manage marketing budgets effectively, ensuring resource allocation drives measurable brand growth.

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CMO – West

Director of Marketing

Chief Growth Officer

Director of Marketing

Head of Marketing – Brand Leadership, Insights & Activation