Chief Marketing Officer

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Shape and scale the go-to-market strategy for Genius, driving product adoption, revenue growth and market share across priority customer segments
• Lead and grow a high-performing team of product marketers, creating a culture of ownership, innovation and continuous development
• Define differentiated product positioning and messaging that clearly communicates value and wins in competitive markets
• Orchestrate product launches that deliver measurable impact, from awareness through to product usage and commercial success
• Build segmentation frameworks that unlock new growth opportunities, using data to identify high-potential markets and expansion paths
• Turn market, customer and competitive insights into clear strategies that influence product direction and business outcomes
• Enable sales teams to win by creating impactful tools, narratives and experiences that strengthen the buyer journey and accelerate deal success
• Track and optimize performance, using insights such as win rates and adoption metrics to continuously improve strategy and deliver results

Director of Product Marketing – Small Business & Retail

• Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem.
• Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning.
• Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics.
• Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities.
• Represent consumer marketing strategy in executive forums and business reviews.
• Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life.
• Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams.
• Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions).
• Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment.
• Own the 'what' and 'why' of marketing plans while enabling execution teams to determine the 'how'.
• Serve as primary strategic counterpart to agency strategy leadership, establishing ways of working and performance expectations.
• Brief media team and agencies with clear strategic direction and challenge recommendations to ensure they ladder to business objectives.
• Ensure marketing extracts maximum value from agency partnerships through strong strategic partnership.
• Build and lead a high-performing strategy team, providing mentorship & development opportunities.
• Establish strategy team operating rhythms, standards, and best practices.
• Foster a culture of strategic rigor, customer-centricity, and business acumen.
• Develop strategic planning frameworks, tools, and processes that scale across business units.
• Partner with analytics to ensure strategies are grounded in data and insights.

Director, Marketing Strategy

• Develop and execute regional field marketing strategies and localized market activation plans.
• Own regional marketing pipeline contribution and demand generation outcomes through integrated campaigns.
• Serve as the primary marketing partner to the Vice President Sales Americas and Regional Sales Team Leaders.
• Lead the execution of regional events, workshops, seminars, trade shows, and customer programs.
• Gather and communicate customer feedback, competitive intelligence, and market trends.
• Oversee regional marketing planning, budget management, and performance measurement.
• Develop programs that drive customer acquisition, retention, and advocacy.
• Lead, mentor, and develop a team of Field Marketing Managers.

Head of Field Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Lead operational execution across all Owned & Operated pay-for-performance marketing programs
• Translate executive priorities into scalable operational plans and measurable business outcomes
• Establish operational processes that improve efficiency, scalability, and execution consistency
• Drive cross-functional accountability to ensure initiatives are executed successfully
• Identify operational bottlenecks and implement improvements to support continued business growth
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Ensure programs launch accurately, efficiently, and on schedule
• Drive operational excellence across all lead generation initiatives
• Own the operational reporting framework supporting executive decision making
• Establish KPIs, dashboards, forecasting, and operational performance reporting

Senior Director, Performance Marketing Operations – O&O Lead Generation

• Developing and executing strategic sales and marketing initiatives to drive revenue growth and enhance brand visibility
• Collaborating with external channels to create and implement effective channel strategies that optimize distribution and customer experience
• Managing relationships with channel partners to enhance performance and capture new business opportunities
• Utilizing analytical thinking and market research to identify gaps and convert opportunities into success for the Firm
• Promoting technological advances and innovative solutions to foster environments where people and technology thrive together
• Leading the direction of client engagements and mentoring future leaders to cultivate potential within the organization
• Balancing long-term and short-term strategic choices to drive change and address system-level enablers
• Adhering to professional and technical standards, including the Firm's code of conduct and independence requirements

Alliance Marketing Director – Salesforce

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Director of Marketing – Demand Gen

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

• Build and execute integrated growth marketing strategies across paid media, email and lifecycle marketing, content marketing, SEO, website optimization, and marketing automation to drive qualified leads, pipeline growth, customer acquisition, and revenue performance.
• Develop and execute partner-led acquisition strategies in collaboration with Sales and Channel leadership, delivering qualified opportunities to partners while supporting customer retention, expansion, and upsell initiatives through Customer Success.
• Oversee marketing technology platforms, lead routing, campaign execution, attribution, and performance measurement. Define, monitor, and report on full-funnel KPIs while partnering closely with CRM, Revenue Operations, and Data Analytics teams to optimize marketing effectiveness.
• Lead public relations, media outreach, analyst relations, thought leadership, and corporate communications initiatives that strengthen Sangoma's market presence, brand awareness, and industry credibility. Partner closely with the Design team to ensure consistent messaging and brand execution.
• Lead strategy, planning, execution, and measurement for corporate events, partner conferences, trade shows, webinars, customer events, and sponsored industry programs. Manage event budgets, vendors, logistics, and cross-functional coordination to ensure successful outcomes.
• Build strong partnerships across Sales, Customer Success, Product Management, Engineering, Design, Revenue Operations, and Executive Leadership to align go-to-market strategies and maximize business impact.
• Mentor, coach, and develop a high-performing marketing team. Manage external agencies and vendors while fostering a culture of innovation, experimentation, accountability, agility, and continuous improvement.

Chief Marketing Officer jobs in Ohio

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CMO

VP – Head of Marketing

Director of Product Marketing – Small Business & Retail

Director, Marketing Strategy

Head of Field Marketing

Senior Director, Product Marketing

Senior Director of Marketing

Senior Director – Marketing

Senior Director, Performance Marketing Operations – O&O Lead Generation

Alliance Marketing Director – Salesforce

Director of Marketing – Demand Gen

Marketing Director

Marketing Director