Chief Marketing Officer

• Lead top-of-funnel growth strategies to build awareness and attract new customers.
• Serve as the public face of AWeber, engaging with audiences through various channels.
• Develop relationships with key industry players and partners to create growth opportunities.
• Own marketing funnel from acquisition to retention, ensuring revenue growth.
• Act as a player-coach, guiding the marketing team while also contributing personally.
• Enhance product marketing and positioning for maximum impact.
• Build an AI-native marketing function for efficiency and scale.
• Maintain a close connection with customers to inform marketing efforts.

Chief Growth Officer

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

Director of Marketing

• Develop and own the global marketing strategy, value proposition, and KPIs for Nursing & Specialty Solutions, aligned to overall commercial objectives.
• Provide strategic guidance, alignment, and oversight to NOAM regional marketers to drive revenue growth and ensure execution against plans.
• Act as the primary connector between global and regional marketing teams, ensuring consistency and alignment across multi‑region initiatives.
• Lead stakeholder engagement across NOAM and global teams, driving collaboration, alignment, and timely, informed decision‑making.
• Partner with global and regional marketing teams to develop global campaigns and ensure effective localization to meet regional needs.
• Lead Nursing & Specialty Solutions marketing support for cross‑functional and special strategic projects as needed.
• Monitor market trends, competitive insights, and campaign performance to inform strategy, optimize ROI, and improve outcomes.
• Consolidate and report marketing performance and insights across regions, including QBRs and stakeholder updates.

Marketing Director – Nursing and Specialty Solutions

• Develop and execute marketing strategies that align with company objectives and support revenue growth.
• Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels.
• Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels.
• Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning.
• Execute brand initiatives across campaigns, product lines, and customer touchpoints.
• Manage internal creative resources and external agency partners to deliver effective marketing assets.
• Manage paid media and search programs, optimizing performance to meet revenue and ROI targets.
• Drive execution across digital channels including email, promotions, and campaign activation.
• Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement.
• Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities.
• Collaborate with Finance on budgeting, forecasting, and performance tracking.
• Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes.
• Analyze campaign effectiveness and customer insights to optimize marketing investments.
• Support reporting on marketing contribution to revenue, margin, and customer growth.

• Develops innovative marketing strategies and plans designed to achieve line of business revenue targets and business growth objectives for the Consumer Bank
• Establishes effective relationships with partners as well as coaching and developing team members to maximize performance and drive engagement
• Leads high performing teams and marketing efforts for large-sized clients
• Oversees marketing strategy design, campaign execution, campaign delivery from end-to-end in partnership with multiple teams across the enterprise
• Responsible for marketing operations, inclusive of risk and control management and procedures, invoicing, forecasting, and managing a marketing budget
• Manages a broad team of Marketing Consultants, Marketing Managers and support roles
• Own retail marketing analytics, performance measurement, and reporting across all channels
• Build and scale advanced analytics capabilities, including attribution modeling, customer segmentation, cohort analysis, and predictive modeling
• Translate complex data into clear insights and recommendations for executive leadership and cross-functional teams
• Establish test-and-learn frameworks (A/B testing, experimentation) to continuously improve marketing effectiveness

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