Senior Director, Sales Operations
Aledade, Inc.
Tableau
Marketing Specialist, Demand Generation
ZoomInfo
full-time
Posted on:
Location Type: Hybrid
Location: Waltham • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $59,500 - $93,500 per year
Job Level
JuniorMid-Level
Tech Stack
Tableau
About the role
- Manage end-to-end execution of webinars and digital programs
- Support program setup in webinar platforms, marketing automation tools, and CRM
- Facilitate copy and promotional asset creation for webinars and digital programs
- Coordinate with external partners/vendors, Sales, Content, and other stakeholders to ensure smooth program execution
- Maintain a calendar of marketing programs and speaker bench
- Integrate webinar content into nurture campaigns and evergreen marketing motions
- Revamp outreach sequences (email/call) for demand generation programs
- Support A/B testing for emails, webinar programs, and other digital campaigns
- Operationalize handraisers and leads generated from webinars
- Assist with direct mail campaigns for webinars and other cross-functional digital channels
- Track program logistics, timelines, and deliverables across campaigns
- Maintain program templates and repeatable processes for the marketing team
- Help scale the marketing team’s operational efficiency through process improvements
- Oversee QA of content and promotions, ensure accurate reporting and documentation of program details and results
- Track program performance using webinar platforms, Marketo, Salesforce, and Tableau
- Support reporting on engagement, pipeline contribution, and other KPIs
- Identify opportunities to optimize campaigns based on data and performance metrics
Requirements
- BA/BS in Marketing, Communications, or related field
- 2-5 years of marketing experience, preferably in B2B SaaS
- Hands-on experience managing webinars, digital campaigns, or multi-channel programs
- Familiarity with marketing automation tools (Marketo preferred), CRM systems (Salesforce), and webinar platforms (Sequel, ON24, etc)
- Strong organizational skills and attention to detail
- Comfortable managing multiple programs and stakeholders simultaneously
- Ability to analyze program performance and suggest improvements
- Excellent written and verbal communication skills
- Proactive, team-oriented, and able to execute with minimal supervision
- Curious and adaptable, with a willingness to learn new tools and tactics
Benefits
- Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training.
- In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.
- Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
- Learn more about ZoomInfo benefits via company careers page.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
webinar managementdigital campaignsA/B testingdata analysisprogram performance trackingmulti-channel program executioncopy creationpromotional asset creationdemand generationprocess improvement
Soft skills
organizational skillsattention to detailcommunication skillsteam-orientedproactiveadaptabilitycuriositystakeholder managementtime managementexecution with minimal supervision
