Pure Storage

Senior Director, GTM Sales Strategy and Planning

Pure Storage

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Lead the global sales planning function, including annual and mid-year planning cycles across regions, segments, and sales roles.
  • Own and operationalize territory design, account assignments, and quota allocation models that support growth targets and maximize coverage and productivity.
  • Partner with Sales Leadership and Finance to define capacity models, headcount planning, and productivity assumptions.
  • Drive data-driven insights through sales performance analytics to support forecasting, pipeline health, and resource optimization.
  • Collaborate closely with Sales Compensation, Revenue Operations, and GTM teams to ensure alignment between sales strategy, incentive design, and execution.
  • Deliver executive-level reporting and recommendations to support strategic decisions on coverage, segmentation, and GTM motion.
  • Champion scalable tools, systems, and processes that improve sales planning accuracy, agility and transparency.
  • Lead and develop a high-performing team of planning analysts and managers.

Requirements

  • 10+ years of experience in sales planning, sales operations, or strategic planning within a global B2B tech or enterprise software environment.
  • 5+ years of leadership experience, with a proven ability to manage, mentor, and inspire cross-functional teams.
  • Deep understanding of sales planning best practices, including territory/quota design, capacity modeling, and performance analysis.
  • Strong analytical skills with expertise in Excel, Google Suite, CRM platforms (e.g., Salesforce), and BI tools (e.g. Tableau, Clari).
  • Experience supporting global sales teams with complex solution portfolios and multi-tier sales motions (direct/indirect/inside).
  • Excellent communication skills, with the ability to translate complex data into actionable business insights for senior leadership.
  • Bachelor’s degree required; MBA or advanced degree is a plus.