Analyze business performance, customer acquisition, and go-to-market strategies
Explore various data sources and develop key performance metrics
Develop deep understanding of data models related to customer acquisition, marketing funnel, new product launches, revenue, and overall business performance
Design and implement new data models, KPIs, and predictive analytics to support go-to-market and strategic initiatives
Build, maintain, and monitor reports, dashboards, and metrics to track business health and growth targets
Analyze data to identify trends, opportunities, and risks across customer segments and market channels
Communicate insights and strategic recommendations to executive leadership and cross-functional teams
Collaborate with stakeholders to align data initiatives with business objectives and become a trusted analytics partner
Requirements
3+ years of experience as a Business Analyst, Data Analyst, Marketing Analyst or similar role within a tech, SaaS, or digital environment
Proven experience working with complex data sets from multiple sources, such as CRM, marketing platforms, and/or web analytics
Strong understanding of data pipelines, data modeling, and data governance from raw data to actionable insights
Proficiency with data visualization tools (e.g., Tableau, Power BI, Looker, Qlikview)
Excellent SQL skills
In-depth analytical and problem-solving skills with strong attention to detail
Bachelor's degree in a quantitative field (e.g., Business, Economics, Data Science, Analytics)
Experience working with go-to-market, sales, or customer acquisition data is a plus
Prior experience in a B2B SaaS or digital/tech environment is a huge advantage