Growth Marketing

• Plan, strategize, develop and optimize marketing communications designed to acquire new members
• Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, and client-led channels
• Identify and test new opportunities outside of current channels to expand reach
• Plan, launch and measure tests in email, direct mail, digital, landing page and new channels, in collaboration with analytics, marketing operations, and agency partners
• Build creative briefs and work with the creative team and partners to scope, produce and iterate on campaign creative
• Monitor campaign performance and continually identify opportunities for improvement
• Report to the Sr. Manager, Growth Marketing and contribute to strategies to maximize enrollments

Growth Marketing Manager

Strategic Growth Manager

Growth Marketing Manager

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer