Senior Marketing Manager, Paid Media
Precision Medicine Group
Tableau
Senior Growth Marketing Manager – PLG Lifecycle and Engagement
ZoomInfo
full-time
Posted on:
Location Type: Hybrid
Location: Ra'anana • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Shape and expand marketing efforts across PLG and eCommerce platforms aligned with business goals and customer segments
- Take end-to-end ownership of customer lifecycle communications and engagement across the PLG motion to drive activation, retention, and expansion
- Plan, design, and launch in-app messaging, onboarding tours, contextual pop-ups, and lifecycle email communications
- Map and optimize the entire PLG customer journey and drive go-to-market communications for PLG initiatives such as webinars, newsletters, and content launches
- Own and refine marketing strategies for PLG and eCommerce funnels, implement measurement frameworks, and reduce drop-offs
- Develop dashboards to monitor conversions, product usage, and eCommerce transactions and leverage insights to optimize performance
- Partner with the broader growth team to harmonize marketing and digital strategies across ZoomInfo and subsidiaries (NeverBounce, Datanyze)
Requirements
- Bachelor’s degree in Marketing or a related field
- Minimum of 5 years in growth marketing, demonstrating success in leading eCommerce and digital strategy initiatives within the B2B SaaS domain
- Experience driving communication strategy for freemium or trial-based products
- Background working with sales-led and PLG motions simultaneously
- Experience in building and executing multi-channel lifecycle journeys that drive self-serve conversion and activation
- Proficiency in Tableau for data visualization and deriving actionable insights
- Experience with Salesforce for integration and tracking of customer interactions
- Skilled in marketing automation tools to streamline processes and personalize interactions
- Knowledge of A/B testing platforms to conduct strategic tests and improve conversion rates
- Experience with project management tools to coordinate cross-functional teams
- Creative problem solver focused on optimizing user experience and conversion rates
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingeCommerce strategydigital strategycommunication strategymulti-channel lifecycle journeysdata visualizationmarketing automationA/B testinguser experience optimizationconversion rate improvement
Soft skills
creative problem solvingownershipcollaborationstrategic thinkingcustomer engagementperformance optimizationcommunicationleadershipanalytical thinkingadaptability
Certifications
Bachelor’s degree in Marketing
