Revenue Operations Specialist
STAFFVIRTUAL
Tableau
Product Marketing Manager, Lending
ONE
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Lead go-to-market strategy and execution for new lending and BNPL features, from positioning through launch
- Develop and scale lifecycle and transactional messaging (email, push, in-app, SMS) to drive adoption, engagement, and repayment success
- Define customer segmentation, personalization, and targeting strategies to improve conversion and repayment outcomes
- Collaborate with design and product to translate lending fundamentals, ensure customer experiences balance compliance, transparency, and ease of use
- Drive education, onboarding and engagement programs to ensure consistent communication that builds trust and drives usage
- Identify, enhance and extend lifecycle programs beyond acquisition to strengthen repayment, reengagement and retention
- Monitor and analyze performance of lifecycle programs, gather feedback, identify gaps and implement improvements
- Be the voice of the customer internally—deeply understand pain points, motivations, and behaviors to guide messaging and positioning
Requirements
- 5-8 years of experience in product marketing, lifecycle marketing, or related fields (fintech or consumer tech preferred)
- Strong background in customer lifecycle management and experimentation (A/B testing, multivariate testing, cohort analysis)
- Experience working closely with Product, Engineering, Legal and Compliance
- Exceptional written communication skills with the ability to distill complex financial concepts into simple, compelling messages
- Analytical mindset; comfortable using data and reporting tools (e.g., Amplitude, Tableau, Databricks) to measure and optimize campaigns
- Self-starter with strong cross-functional collaboration skills, able to thrive in fast-paced, ambiguous environments
- Passion for financial inclusion and creating customer-first lending experiences
- Application form requires authorization to work lawfully in the United States and asks about need for sponsorship
