Business Analyst – Brand & Marketing Performance
AlphaPet Ventures GmbH
Tableau
Senior Marketing Manager, Paid Media
Precision Medicine Group
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $60,300 - $122,400 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Lead the strategy, execution, and optimization of paid media programs across digital channels to drive pipeline growth and brand visibility
- Develop and lead a comprehensive paid media strategy aligned with business objectives, campaign goals, and audience segmentation
- Own media planning and channel mix across platforms including Google Ads, LinkedIn, YouTube, and programmatic
- Establish performance benchmarks and KPIs to guide investment decisions and campaign optimization
- Identify, evaluate, and manage paid sponsorship opportunities with industry organizations, associations, and publications
- Collaborate with internal stakeholders to align sponsorships with campaign goals, event calendars, and brand positioning
- Oversee execution of sponsorship deliverables including digital placements, co-branded content, and event participation
- Manage end-to-end execution of paid media campaigns including audience targeting, creative testing, bidding strategies, and landing page optimization
- Monitor and analyze campaign performance, provide regular reporting and actionable insights to stakeholders
- Continuously test and refine messaging, creative, and targeting to improve ROI and conversion rates
- Partner with teams to ensure paid media aligns with messaging frameworks and integrated campaign strategies
- Collaborate with external agencies and vendors to execute campaigns and ensure best-in-class media buying practices
- Support go-to-market initiatives with paid media strategies that drive awareness, engagement, and lead generation
- Manage paid media budgets, forecast spend and performance, and leverage attribution models and analytics tools to evaluate channel effectiveness
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 6–8+ years of experience in digital marketing with a strong focus on paid media strategy and execution
- Proven track record of managing multi-channel paid media campaigns with measurable business impact
- Deep expertise in platforms such as Google Ads, LinkedIn Ads, YouTube, and programmatic DSPs
- Strong analytical skills and proficiency in tools like Google Analytics, Looker, Tableau, or similar
- Experience working in a high-growth, data-driven B2B environment
- Experience with media planning, audience targeting, creative testing, bidding strategies, and landing page optimization
- Experience identifying, evaluating, and managing paid sponsorship opportunities
- Experience collaborating with external agencies and vendors
- Preferred: Experience in the pharmaceutical, healthcare, or life sciences industries
- Preferred: Familiarity with marketing automation platforms (e.g., HubSpot)
- Preferred: Understanding of SEO and organic growth strategies to complement paid efforts
- Preferred: Experience mentoring junior marketers or managing agency partners
