Data Scientist

• Own and evolve Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementality/MMM.
• Partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASO/SEO, influencer, and offline channels.
• Design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms
• Build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency.
• Accelerate experimentation velocity by supporting the design, execution, and analysis of A/B and market-level tests across creatives, lifecycle, and product surfaces.
• Collaborate cross-functionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization.
• Shape forward-looking strategy by analyzing media fatigue, market saturation, and competitive benchmarks.
• Hire and mentor junior team members, scaling the team alongside the business

Marketing Analytics Lead

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