Marketing Analytics Lead

Speak

full-time

Posted on: 8/20/2025

Location: California • 🇺🇸 United States

✨ AI Apply

💰 $160,000 - $205,000 per year

Senior

PythonSQLTableau

About the role

Own and evolve Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementality/MMM.
Partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASO/SEO, influencer, and offline channels.
Design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms
Build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency.
Accelerate experimentation velocity by supporting the design, execution, and analysis of A/B and market-level tests across creatives, lifecycle, and product surfaces.
Collaborate cross-functionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization.
Shape forward-looking strategy by analyzing media fatigue, market saturation, and competitive benchmarks.
Hire and mentor junior team members, scaling the team alongside the business

5–7+ years of experience in high-performance analytics roles, with at least 3 years focused specifically on growth or marketing analytics.
Deep familiarity with multi-channel marketing measurement, including attribution systems, LTV/CAC frameworks, and MMM/incrementality testing.
Expertise in SQL, plus hands-on experience with BI tools like Mode, Looker, or Tableau.
Experience designing and running marketing and pricing/packaging experiments (creative tests, landing pages, CRM, geo tests, etc.).
Demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights.
Strategic mindset—someone who can zoom out and prioritize, not just execute analyses.
Clear, compelling communicator who can explain complex ideas to non-technical audiences.
Bonus points for
Experience working on multi platform consumer subscription or mobile app products
Exposure to marketing mix modeling (MMM) and brand measurement
Proficiency in Python or R for deeper modeling or statistical analysis
Prior experience building out marketing analytics functions from scratch
Global growth experience or exposure to multi-geo go-to-market strategies