Business Analyst

• Support Chief Brand Officer and Brand Directors in making data-driven decisions across brand portfolio
• Based in central Business Intelligence team and work closely with Brand Department as main business partner
• Combine financial analysis, performance marketing evaluation, customer insight reporting and AI-driven analytics
• Partner on P&L analyses, ROI modelling, and financial reporting
• Build and maintain dashboards and reports to track brand and marketing performance (e.g. CAC, CLV, ROAS, brand equity metrics)
• Consolidate and analyze customer insights from tracking tools, surveys, and consumer panels
• Explore and apply AI-powered tools (predictive analytics, advanced data modeling, automation of reporting tasks)
• Deliver clear, concise presentations and recommendations to senior leadership
• Collaborate closely with Finance, Marketing, and E-Commerce teams to align data and insights

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