Business Analyst
CPU Softwarehouse AG
Business Analyst – Brand & Marketing Performance
AlphaPet Ventures GmbH
full-time
Posted on:
Location: 🇩🇪 Germany
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Tableau
About the role
- Support Chief Brand Officer and Brand Directors in making data-driven decisions across brand portfolio
- Based in central Business Intelligence team and work closely with Brand Department as main business partner
- Combine financial analysis, performance marketing evaluation, customer insight reporting and AI-driven analytics
- Partner on P&L analyses, ROI modelling, and financial reporting
- Build and maintain dashboards and reports to track brand and marketing performance (e.g. CAC, CLV, ROAS, brand equity metrics)
- Consolidate and analyze customer insights from tracking tools, surveys, and consumer panels
- Explore and apply AI-powered tools (predictive analytics, advanced data modeling, automation of reporting tasks)
- Deliver clear, concise presentations and recommendations to senior leadership
- Collaborate closely with Finance, Marketing, and E-Commerce teams to align data and insights
Requirements
- 2–4 years’ experience in business analysis, FP&A, or marketing analytics (FMCG, eCommerce, or consulting background is a plus)
- Solid understanding of financial modelling, P&L structures, and margin analysis
- Proficiency in Excel/Google Sheets and BI tools (Looker, Tableau, Power BI, or similar)
- Basic understanding of brand building and marketing concepts
- Strong analytical skills and attention to detail
- Ability to communicate complex data in a clear, actionable way to stakeholders at all levels
- Proactive, collaborative, and comfortable managing multiple projects simultaneously
- Fluent in English; additional languages are a plus
