Zeta Global

Director

• Own the roadmap for Zeta's mobile and conversational messaging capabilities
• Drive integration across SMS, RCS, WhatsApp, Mobile Push & Athena
• Align messaging platform capabilities with Athena-powered AI workflows
• Partner with Product & Engineering to accelerate platform development
• Collaborate with Activations and Customer teams to drive client adoption
• Work with Product Marketing and Sales to translate capabilities into market-ready offerings
• Validate enterprise messaging use cases with strategic clients
• Identify opportunities for verticalized messaging solutions
• Support product demos, pilots, and strategic client deployments

Director, Product – Mobile

Machine Learning Engineer

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Senior Product Manager, Modeling & Machine Learning Operations

Product Designer

• Design the Zeta Developer Platform Experience: Own and evolve the end-to-end Zeta Developer Platform experience, including conversational interfaces, contextual guidance, and AI-driven workflows that support daily user tasks across the platform.
• Design Systems Partnership: You’ll work closely with our Design Systems team to create, maintain, and evolve scalable UX and UI patterns for Zeta Developer Platform—ensuring consistency, quality, and flexibility as the platform grows and more teams build on it.
• Partner Closely with Product & Engineering: Work as a core triad partner with Product Management and Engineering to define strategy, behavior, and execution—translating complex requirements and technical constraints into intuitive, human-centered AI experiences. Confidently present work, rationale, and tradeoffs to partners and leadership to drive alignment and decisions.
• Advance AI Interaction & Explainability Patterns: Define how Zeta Developer Platform communicates intent, progress, confidence, and limitations—helping users understand, trust, and collaborate with intelligent systems.
• Raise the Bar on Craft, Motion, and Interaction Quality: Lead by example through strong visual design, interaction design, motion, and prototyping—using motion and micro-interactions to communicate system state, reduce cognitive load, and make AI feel responsive and alive.
• Scale the Zeta Developer Platform Experience: Identify opportunities to standardize UX patterns, documentation, and behaviors across Zeta Developer Platform—creating consistency while allowing flexibility where needed.

Senior Product Designer, AI

• Build the Foundation of Agentic & Vertical Apps
• Partner Closely with Product & Engineering to Shape Apps
• Advance AI-Driven Design Patterns & Model Context Experiences
• Raise the Bar on Craft, Motion, and Interaction Quality
• Influence, Mentor, and Scale Design Impact

Senior Product Designer, Agentic AI Applications

Product Marketing

• Own and evolve the roadmap for scalable intelligence delivery—including automation frameworks, reusable components, and insight packages used across teams and verticals.
• Identify high-impact opportunities to reduce delivery time and increase quality through automation, modular frameworks, and standardized workflows.
• Surface friction points, unmet needs, and whitespace opportunities—translating them into clear improvements and roadmap initiatives.
• Serve as the connective tissue between GTM strategy and technical execution—translating use cases into clear business requirements, logic, and workflow designs.
• Partner with Product, Analytics, and Applications teams to shape design, implementation, and deployment of scalable solutions.
• Ensure alignment across teams on definitions, inputs/outputs, and success metrics—so intelligence is consistent, trusted, and easy to adopt.
• Help integrate AI-enabled workflows into intelligence delivery (e.g., automated insight narration, pattern surfacing, QA assist, template-driven storytelling, and AI-agent supported workflows).
• Support feedback loops to continuously improve intelligence tooling, AI-assisted workflows, and delivery experiences—balancing speed with quality and governance.
• Own and refine enablement infrastructure: intake processes, templates, documentation, and knowledge hubs that support scalable execution.
• Improve usability and adoption of Data Cloud tools and intelligence products through process refinement and consultative support.
• Support cross-functional initiatives related to internal tooling, platform integrations, and operational consistency.
• Support select pre-sales or client-facing work with automation-aligned deliverables when needed.

Go-to-Market Intelligence Lead

Analyst

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives).
• Reviewing performance of models across revenue, performance, and pacing.
• Design and implement tests to evaluate model and feature performance.
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions
• Consult with clients regarding development & alignment of marketing programs across on-line channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success.
• Communicate campaign optimization results to clients to prove value against original business goals.

Senior Analyst, Analytics and Insights – Programmatic

Performance Marketing

• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads
• Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps
• Identify performance opportunities and risks, proactively recommending optimizations and growth strategies
• Serve as a strategic lead in client conversations, QBRs, and performance reviews
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency
• Establish testing frameworks and innovation pipelines to continuously improve results
• Drive adoption of new betas, AI-driven features, and automation tools
• Partner with analytics and ops teams to improve reporting, automation, and scalability
• Monitor industry trends, platform changes, and competitive landscape
• Deliver clear, data-driven performance reports and insights to clients, diving into the "why" behind the data
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
• Ensure accuracy, consistency, and timeliness of reporting

Director of Paid Search, EDU

Sales

• Manage and deliver on a pipeline of presales deliverables across a range of client industries.
• Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need, then create the client deliverable to appropriately articulate solution
• Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity in clear, powerful, easy-to-grasp platforms
• Collaborate with Zeta’s sales team and internal SMEs to hone the solution, craft the narrative and design each deliverable
• Partner with other Partnership Marketing team members on key projects outside of the proposal pipeline, including the development of thought leadership content, new proposal templates and frameworks, and more.
• Create and maintain a library of sales collateral within verticals, partnering with key internal stakeholders
• Experience with programmatic advertising (DSPs, data-driven media buying, audience targeting, and optimization) strongly preferred

Sales Marketing Manager – Programmatic

• Manage and deliver on a pipeline of presales deliverables across a range of client industries.
• Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need
• Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity
• Collaborate with Zeta’s sales team and internal SMEs to hone the solution, craft the narrative and design each deliverable
• Partner with other Partnership Marketing team members on key projects outside of the proposal pipeline
• Create and maintain a library of sales collateral within verticals, partnering with key internal stakeholders

Manager, Sales Marketing – Programmatic

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights.
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights while recommending opportunities for optimization.
• Reviewing performance of models across revenue, performance, and pacing.
• Design and implement tests to evaluate model and feature performance.
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions.
• Consult with clients regarding development & alignment of marketing programs across on-line channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts.
• Communicate campaign optimization results to clients to prove value against original business goals.

Director, Analytics & Insights – Programmatic

Events

• Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up
• Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events
• Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem
• Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle
• Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail
• Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement
• Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments
• Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives
• Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations
• Maintain and update the annual industry event calendar and event roadmap
• Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals
• Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance
• Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing

Field Marketing Manager – Events

Operations

• Manage timelines, deliverables, and operational workflows for measurement dashboards, 1PD onboarding, audience creation among other projects
• Track campaign milestones, dependencies, and risks across cross-functional teams.
• Support implementation and QA of tracking tags across media platforms and websites.
• Ensure campaign tagging follows established taxonomy and naming conventions.
• Collaborate with analytics teams to validate tracking accuracy and troubleshoot discrepancies.
• Maintain understanding of customer journey attribution models (first-touch, last-touch, multi-touch).
• Support integration of media tracking data into attribution and reporting frameworks.
• Partner with analytics teams to ensure media data aligns with broader customer journey measurement.
• Maintain campaign documentation, workflows, and tracking implementation guides.
• Identify opportunities to improve operational efficiency across campaign setup and reporting.
• Ensure compliance with internal data governance and marketing technology standards.

Client Experience Operations Manager

• Partner with Search team members on paid search strategy and performance discussions.
• Proactively identify areas for optimization and innovation across accounts.
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
• Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met.
• Translate insights into actionable next steps that drive measurable client impact.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Manage day to day tasks and responsibilities utilizing the team’s project management platform.
• Deliver clear, data-driven performance reports and insights to clients.
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
• Ensure accuracy, consistency, and timeliness of reporting.

Paid Search Specialist

Manager

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives.
• Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Manage day to day tasks and responsibilities utilizing the team’s project management platform.
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
• Deliver clear, data-driven performance reports and insights to clients.
• Ensure accuracy, consistency, and timeliness of reporting.

Manager, YouTube Ads

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale