Director, Analytics & Insights – Programmatic

Zeta Global

Director of Analytics & Insights at Zeta Global delivering actionable insights and campaign strategies. Collaborating with clients and internal teams to enhance marketing effectiveness and client performance.

Posted 5/9/2026full-timeRemote • Florida • 🇺🇸 United StatesLead💰 $120,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableauVBA

About the role

Key responsibilities & impact

Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights.
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
Own campaign performance and reporting insights while recommending opportunities for optimization.
Reviewing performance of models across revenue, performance, and pacing.
Design and implement tests to evaluate model and feature performance.
Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
Develop innovative measurement tools and solutions.
Consult with clients regarding development & alignment of marketing programs across on-line channels.
Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts.
Communicate campaign optimization results to clients to prove value against original business goals.

Requirements

What you’ll need

5+ years of working experience in a similar role.
Extensive experience with SQL and Excel/pivot tables.
Experience in a digital media/Programmatic analytics role.
Experience pulling & putting together audience insights reports.
Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
Excellent presentation/visualization/storytelling skills with PowerPoint.
Excellent diagnostic skills.
Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
Professional oral and written communication skills.
Client facing experience.
Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.

Benefits

Comp & perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity and Stock Purchase Plan
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLExcelpivot tablesVBAExcel MacrosTableauPythonSASdata manipulationcampaign optimization

Soft Skills

presentation skillsvisualization skillsstorytelling skillsdiagnostic skillsoral communicationwritten communicationclient-facing skills