Field Marketing Manager – Events

Zeta Global

Events professional supporting and executing marketing initiatives to engage customers for Zeta's Activation team. Driving impactful experiences through industry conferences and hospitality events.

Posted 5/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up
Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events
Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem
Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle
Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail
Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement
Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments
Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives
Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations
Maintain and update the annual industry event calendar and event roadmap
Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals
Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance
Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing

Requirements

What you’ll need

BA/BS degree with 5+ years of event or field marketing experience, preferably within the advertising, media, or adtech industry
Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives
Exemplary communication skills with the ability to collaborate effectively across internal teams and external partners
Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment
Experience managing multiple event and marketing programs simultaneously
Strong written and verbal communication skills; experience supporting thought leadership opportunities and event programming at industry events is a plus
A positive mindset with an enthusiastic and proactive spirit
Willingness to travel as needed to support event execution

Benefits

Comp & perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event executionevent planningbudget managementvendor managementpost-event analysisprogram performance trackinghospitality experience executioninvoice processingSOW managementcontract management

Soft Skills

communication skillscollaborationdetail-orientedorganizational skillstime managementproactive mindsetenthusiasmcustomer serviceteamworkproblem-solving

Certifications

BA/BS degree