Director, Commercial Marketing
Countable Labs
Customer Advocacy Marketing Manager
Zapier
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $128,200 - $192,400 per year
Job Level
Mid-LevelSenior
About the role
- Champion customer voices and transform their stories into powerful marketing campaigns and sales assets.
- Lead advocacy storytelling engine: sourcing, creating, and scaling customer content across campaigns, events, and channels.
- Partner closely with Sales, Marketing, and Customer Success to ensure customer stories inspire and drive measurable business results.
- Own the customer story process from beginning to end, bringing each to market with assets like landing pages, sales collateral, templates, videos, and webinars.
- Work cross-functionally within marketing and GTM to support regular advocate participation in marketing programs.
- Lead customer-facing webinars and virtual events that drive awareness, generate leads, and expand product usage through real customer use cases.
Requirements
- 5+ years of experience in customer marketing, advocacy, or a related role
- Skilled at storytelling and copywriting, creating compelling case studies, short-form content, and campaign-ready messaging
- Experience with go-to-market teams to turn customer stories into pipeline-driving assets
- Data-savvy, using insights from sales engagement, campaign performance, and customer feedback to shape strategy and measure success.
Benefits
- Offers Equity
- Offers Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
storytellingcopywritingcase studiescontent creationcampaign messagingdata analysissales engagementcampaign performancecustomer feedbackgo-to-market strategy
Soft skills
leadershipcollaborationcommunicationcreativityorganizational skillscustomer advocacycross-functional teamworkstrategic thinkinginfluencingproblem-solving
