Marketing Coordinator
50 Marketing
Channel Marketing Manager
CrowdStrike
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Define annual joint marketing strategies, objectives and measures of success with Consortium, Trace3, Converge, Defy, Presidio, and ePlus
- Document plans with these partners and manage executive business reviews, dashboard and reporting.
- Develop and implement scalable partner demand generation programs with the regional marketing teams and partners to build pipeline, awareness, and engagement in support of partner sales growth, expanding market share, and pursuing pipeline targets.
- Activities include both in-person and virtual that are executed regionally, depending upon the prospects and customer targets.
- Define and execute campaigns and programs to drive awareness, engagement, and growth
- Build relationships with and work closely with regional marketing teams and alliance managers to develop go-to-market plans that create and accelerate demand with these partners.
- Work with a virtual cross-functional team of product marketing, sales enablement and marketing managers to ensure overall execution against strategic objectives and priorities
- Set partner marketing targets and contribution goals to the business.
- Set metrics, analyze data, and be accountable for achieving the targets.
- Manage MDF budget and funds to ensure partner investments deliver pipeline and ROI
- Be an internal advocate for partners among key stakeholders
Requirements
- 7-10 years of relevant work experience in marketing with high-technology companies.
- Minimum 5 years channel marketing experience working directly with national partners
- Expert understanding of how to drive business and marketing with and through the partner community.
- Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred.
- Thorough working knowledge of best practices in digital marketing and social media and strong written and verbal communication skills with an innate attention to detail.
- Experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals.
- Excel at cross-group collaboration with experience gaining consensus and driving deliverables with individuals inside and outside the organization.
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
- Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives.
- Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities.
- Ability manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule.
- Strong creative thinker and problem solver.
- Willing to travel up to 25% to be onsite with partners to meet with sales leaders, partners, and attend events (when applicable)
- Bachelor’s degree in marketing, business, communications, or relevant field of study
- Knowledge and experience with a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and events.
Benefits
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
channel marketingdigital marketingB2B marketingproject managementdata analysispipeline managementmarketing program developmentcampaign executionbudget managementpartner demand generation
Soft skills
cross-group collaborationcommunicationorganizational skillsinterpersonal skillsproblem solvinginitiativeattention to detailself-startercreative thinkingtime management
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in communications
