Marketing Coordinator
50 Marketing
Channel Marketing Manager
Vizrt
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
Tech Stack
Go
About the role
- Go-To-Market Strategy: Build, Manage and Execute GTM plan in collaboration with key stakeholders
- Partnership Development: Recruitment, engagement, training and revenue with key partners to drive joint marketing efforts
- Marketing Development Fund (MDF) management: Work with the Director of Channel Program Management, Demand Generation, and top channel partners to develop, implement, and benchmark MDF plans for partnerships
- Coordination and Collaboration: Coordinate with internal teams (sales, demand generation, Brand and Communications, product, etc.) and channel partners to ensure successful collaboration and alignment on goals. Regularly report on success of campaigns to key stakeholders including C Level Executives
- Partner Enablement: Supporting Product Marketing and Sales Enablement teams in developing and communication sales enablement material for partners
- Channel Communications: Develop and execute comprehensive communication plans and create copy that to keep channel partners informed about new products, services, promotions, and joint marketing efforts
- Content Creation: Work with content teams to ensure that co-branded marketing materials, presentations, and case studies are tailored for the needs of our channel partners
- Campaign Execution: Run incentive campaigns towards partners to encourage deal registration, sell through, and increase pipeline
- Event support: Enable marketing and material support for partner-led and partner-focused events, such as trade shows, webinars, experience events, and joint workshops. Publish partner-led events to Vizrt.com
- Performance Analysis: Track and report on key metrics and MDF usage and performance for partner marketing efforts to assess success and identify areas for improvement
- Compliance and Brand Guidelines: Ensure that all partner marketing activities and websites comply with brand guidelines and legal requirements
Requirements
- Solid experience in channel partner management within the marketing and/or commercial functions, ideally within a global organization
- 10+ years of marketing and/or communications experience, with a proven track record in B2B technology markets
- Experience in managing a PRM tool and Salesforce
- Exceptional stakeholder management skills and organizational abilities, with a track record of successful delivery
- Excellent communication and interpersonal skills, capable of collaborating across all levels of the organization
- Previous roles in the media and entertainment industry are a strong advantage
- Experience developing and executing channel marketing strategies that increased partner engagement, pipeline generation, and revenue growth across global markets
Benefits
- Health Insurance: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy
- Paid Time Off: Generous vacation days, sick leave, and holidays to ensure you have a work-life balance
- Professional Development: Opportunities for ongoing training
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Go-To-Market StrategyPartnership DevelopmentMarketing Development Fund managementCampaign ExecutionPerformance AnalysisChannel Marketing StrategiesContent CreationSales EnablementStakeholder ManagementB2B Marketing
Soft skills
Exceptional stakeholder managementOrganizational abilitiesExcellent communication skillsInterpersonal skillsCollaborationTrainingEngagementReportingAlignment on goalsCreativity
