Vizrt

Marketing

• Go-To-Market Strategy: Build, Manage and Execute GTM plan in collaboration with key stakeholders
• Partnership Development: Recruitment, engagement, training and revenue with key partners to drive joint marketing efforts
• Marketing Development Fund (MDF) management: Work with the Director of Channel Program Management, Demand Generation, and top channel partners to develop, implement, and benchmark MDF plans for partnerships
• Coordination and Collaboration: Coordinate with internal teams (sales, demand generation, Brand and Communications, product, etc.) and channel partners to ensure successful collaboration and alignment on goals. Regularly report on success of campaigns to key stakeholders including C Level Executives
• Partner Enablement: Supporting Product Marketing and Sales Enablement teams in developing and communication sales enablement material for partners
• Channel Communications: Develop and execute comprehensive communication plans and create copy that to keep channel partners informed about new products, services, promotions, and joint marketing efforts
• Content Creation: Work with content teams to ensure that co-branded marketing materials, presentations, and case studies are tailored for the needs of our channel partners
• Campaign Execution: Run incentive campaigns towards partners to encourage deal registration, sell through, and increase pipeline
• Event support: Enable marketing and material support for partner-led and partner-focused events, such as trade shows, webinars, experience events, and joint workshops. Publish partner-led events to Vizrt.com
• Performance Analysis: Track and report on key metrics and MDF usage and performance for partner marketing efforts to assess success and identify areas for improvement
• Compliance and Brand Guidelines: Ensure that all partner marketing activities and websites comply with brand guidelines and legal requirements

Channel Marketing Manager