Marketing Coordinator
50 Marketing
Director, Commercial Marketing
Countable Labs
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop, execute, and optimize multi-channel marketing strategies and tactical plans to meet corporate awareness and lead generation objectives.
- Digital channels include social media, email nurture campaigns, 3 rd party advertising, webinars, SEO, SEM, and websites.
- Live channels include conferences and seminars.
- Lead the strategy and execution of the corporate website.
- Lead the strategy and execution of in-person and virtual events.
- Develop the content strategy in alignment with key customer targets and customer journey.
- Manage the relationships and direct the priorities of multiple agencies across design, web, advertisement, and PR.
- Guide the company in the execution of their brand identity.
- Work cross functionally with Product, Applications, Business Development, Sales and Support to strongly connect to target audiences and their motivators.
- Be willing to act as a player/coach in this role by executing on tactics individually and through their team.
- Frequently monitor and report the ROI of marketing programs and campaigns and adjust as needed to meet the corporate objectives.
- Determine smart, conservative headcount plans then hire the best to execute to the goals.
Requirements
- Proven marketing leadership experience with a problem-solving attitude and quick, excellent decision making
- Exceptionally creative and willing to think outside of what’s always been done
- Demonstrated ability to motivate and excite a team through your strategy, company vision, and personal dedication
- Very strong analytical and interpretation skills to aid in reporting the marketing campaign metrics and budgeting
- Capability to have a deep understanding of the technical aspects of the Countable Labs technology and the application areas and industry areas that it is in.
- Strong verbal, short/long form written, and presentation communication skills
- An advanced degree in sciences or equivalent is desirable
- Experience in Genomics, dPCR, qPCR
- Previous marketing communications or in-house brand experience
- Deep knowledge and successful usage of marketing automation tools such as HubSpot or Marketo
- Knowledge of using back-end web content management systems
- Domestic and international travel up to 10%
Benefits
- Competitive salary
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketingSEOSEMcontent strategymarketing automationanalyticsbudgetinglead generationcampaign metricsbrand identity
Soft skills
problem-solvingdecision makingcreativityteam motivationanalytical skillscommunication skillspresentation skillsstrategic thinkingdedicationcross-functional collaboration
Certifications
advanced degree in sciences
