Countable Labs

Business Development Rep

• Identify, qualify, negotiate and close new strategic business opportunities with biopharma, diagnostics and industrial partners and institutions
• Build, manage and actively advance a robust pipeline of accounts and projects in Salesforce with clear forecasting and revenue targets/milestones.
• Present Countable PCR’s technical and economic value through in-person and virtual meetings, conferences, and demos to drive deal conversion
• Develop account-specific strategies with measurable revenue goals and timelines in partnership with sales leadership and account managers.
• Negotiate short and long term contracts, pricing and terms to maximize deal value and profitability.
• Collaborate with internal scientists, technical services, and leadership to deliver customized customer adoption and revenue growth.
• Track market trends, competitor activities, and emerging needs in PCR and molecular assay development to refine go-to-market strategies.
• Support promotional campaigns, trade show participation, and co-marketing efforts in collaboration with the marketing team
• Maintain consistent reporting of KPIs, pipeline updates, and territory progress

Business Development Director

Marketing

• Develop, execute, and optimize multi-channel marketing strategies and tactical plans to meet corporate awareness and lead generation objectives.
• Digital channels include social media, email nurture campaigns, 3 rd party advertising, webinars, SEO, SEM, and websites.
• Live channels include conferences and seminars.
• Lead the strategy and execution of the corporate website.
• Lead the strategy and execution of in-person and virtual events.
• Develop the content strategy in alignment with key customer targets and customer journey.
• Manage the relationships and direct the priorities of multiple agencies across design, web, advertisement, and PR.
• Guide the company in the execution of their brand identity.
• Work cross functionally with Product, Applications, Business Development, Sales and Support to strongly connect to target audiences and their motivators.
• Be willing to act as a player/coach in this role by executing on tactics individually and through their team.
• Frequently monitor and report the ROI of marketing programs and campaigns and adjust as needed to meet the corporate objectives.
• Determine smart, conservative headcount plans then hire the best to execute to the goals.

Director, Commercial Marketing

Account Manager

• Lead commercial efforts and launch Countable PCR platform across the Midwest US.
• Identify and nurture leads; discover and close new business opportunities.
• Represent Countable Labs at meetings, demonstrations, and scientific conferences.
• Develop strong customer connections to ensure effective product use and post-sale success.
• Collaborate with field application scientists and product managers during technical calls and demos.
• Communicate value proposition, features, and competitive advantages; gather customer feedback.
• Provide monthly KPI updates and accurate sales forecasts for instruments and consumables.
• Manage pipeline and customer relationships using SFDC and dashboards.
• Initially report to the CEO, transitioning to the VP of Sales as organization grows.

Senior Account Manager

• Lead commercial efforts for Countable PCR platform across the Eastern US, preparing for product launch.
• Identify and nurture leads; discover and close new business.
• Represent Countable Labs at meetings, demonstrations, and scientific conferences.
• Develop strong customer relationships to ensure product adoption and post-sale success.
• Collaborate with field application scientists and product managers during technical calls and demos.
• Communicate the product value proposition and gather customer feedback.
• Provide monthly KPI updates and accurate sales forecasts for instruments and consumables.
• Manage pipeline and customer relationships using SFDC; use dashboards to track progress.
• Initially report to CEO; transition to VP of Sales as organization grows.
• Travel up to 50% for customer engagements and events.