Countable Labs

Product Marketing

• Own the commercial narrative for the Countable PCR technology across multiple industries such as academic medical centers, biotech, and pharma
• Develop and maintain segment-specific messaging frameworks for CGT (viral vector QC, gene editing, CAR-T/AAV manufacturing) and clinical oncology (MRD monitoring, liquid biopsy, ctDNA) audiences
• Own competitive positioning against qPCR, ddPCR, and NGS-based approaches; build battlecards and objection-handling tools for the sales team
• Define and evolve value propositions tied to key customer pain points
• Create high-quality technical content: application notes, white papers, case studies, conference posters, presentations, and peer-reviewed publication support
• Partner with KOLs and external collaborators to develop credible, scientifically grounded thought leadership
• Drive conference strategy and execution for ASGCT, AACR, ESGT, and EHA—from abstract submission through booth messaging and post-event nurture campaigns
• Collaborate on digital campaigns (email, LinkedIn, Google Ads, webinars) targeting CGT and oncology researchers, process development scientists, and QC managers
• Give external-facing presentations including webinars, conference talks, and other customer-facing presentations
• Collaborate with Product Management to build and maintain a sales enablement library: pitch decks, ROI calculators, application-specific one-pagers, demo scripts, and competitive battlecards
• Support commercial training on product positioning, competitive landscape, and application storytelling
• Partner with the European commercial lead to localize materials for EU regulatory and market contexts
• Conduct ongoing VOC research with customers, KOLs, and prospects to sharpen positioning and surface new use cases with Product Management
• Track competitive moves, regulatory developments, and clinical adoption patterns in CGT and oncology diagnostics
• Contribute to product roadmap discussions by synthesizing market signals and customer insight

Senior Product Marketing Manager