Senior Product Marketing Manager
Countable Labs
full-time
Posted on:
Location Type: Office
Location: Palo Alto • California • United States
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Salary
💰 $150,000 - $175,000 per year
Job Level
About the role
- Own the commercial narrative for the Countable PCR technology across multiple industries such as academic medical centers, biotech, and pharma
- Develop and maintain segment-specific messaging frameworks for CGT (viral vector QC, gene editing, CAR-T/AAV manufacturing) and clinical oncology (MRD monitoring, liquid biopsy, ctDNA) audiences
- Own competitive positioning against qPCR, ddPCR, and NGS-based approaches; build battlecards and objection-handling tools for the sales team
- Define and evolve value propositions tied to key customer pain points
- Create high-quality technical content: application notes, white papers, case studies, conference posters, presentations, and peer-reviewed publication support
- Partner with KOLs and external collaborators to develop credible, scientifically grounded thought leadership
- Drive conference strategy and execution for ASGCT, AACR, ESGT, and EHA—from abstract submission through booth messaging and post-event nurture campaigns
- Collaborate on digital campaigns (email, LinkedIn, Google Ads, webinars) targeting CGT and oncology researchers, process development scientists, and QC managers
- Give external-facing presentations including webinars, conference talks, and other customer-facing presentations
- Collaborate with Product Management to build and maintain a sales enablement library: pitch decks, ROI calculators, application-specific one-pagers, demo scripts, and competitive battlecards
- Support commercial training on product positioning, competitive landscape, and application storytelling
- Partner with the European commercial lead to localize materials for EU regulatory and market contexts
- Conduct ongoing VOC research with customers, KOLs, and prospects to sharpen positioning and surface new use cases with Product Management
- Track competitive moves, regulatory developments, and clinical adoption patterns in CGT and oncology diagnostics
- Contribute to product roadmap discussions by synthesizing market signals and customer insight
Requirements
- 5+ years of experience in life sciences product marketing, with demonstrated success in a technical or scientifically complex segment
- Preference for direct experience in cell and gene therapy, viral vector manufacturing, or clinical oncology (MRD, liquid biopsy, ctDNA)—as a scientist, applications specialist, or marketer
- Deep fluency in nucleic acid quantification technologies (qPCR, ddPCR, NGS); ability to engage credibly with process development scientists and QC managers
- Proven ability to translate complex scientific concepts into audience-appropriate messaging across the full buyer journey
- Experience independently creating technical content: application notes, white papers, conference materials, and digital assets
- Comfort operating in a fast-moving startup environment with lean resources
- Excellent written and oral communication; strong scientific storyteller with confidence presenting to technical and non-technical audiences
- Comfortable owning external-facing presentations including webinars, conference talks, and customer-facing demos; able to represent the company credibly on stage and in live webinars or other recordings
- Preference for PhD or MS in molecular biology, biochemistry, bioengineering, or a related field
- Preferred hands-on laboratory experience with PCR-based workflows, gene therapy vector analytics, or CMC development for biologics
- Background in KOL management or scientific advisory relationships
- Comfort with marketing automation (HubSpot or equivalent) and CRM systems.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingnucleic acid quantification technologiesqPCRddPCRNGStechnical content creationPCR-based workflowsgene therapy vector analyticsCMC developmentscientific storytelling
Soft Skills
written communicationoral communicationpresentation skillscollaborationcompetitive positioningcustomer insight synthesisadaptabilitystrategic thinkingrelationship managementproblem-solving
Certifications
PhD in molecular biologyMS in biochemistryMS in bioengineering