Marketing Coordinator
50 Marketing
Director of Brand and Integrated Marketing
Bridge
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Define and execute the overall marketing strategy across brand, product, demand generation, and communications.
- Continuously monitor emerging trends and competitive dynamics, turning insights into actionable strategies that keep the company ahead of the market.
- Position the company as a thought leader at the intersection of consent-based PII data and advertising performance.
- Adapt and tailor the company narrative into distinct, resonant messages for different customer audiences (data, enterprise, local business, channel, agency & direct), ensuring relevance and impact across segments.
- Translate corporate goals into market-facing campaigns that reinforce our credibility and revenue goals.
- Lead creative development of campaigns, content, and digital experiences that elevate our brand and highlight differentiation.
- Serve as brand steward, ensuring a cohesive identity across product, events, media, and sales collateral.
- Partner with sales leadership to design and execute marketing programs that accelerate pipeline creation and conversion.
- Provide storytelling, content, and creative assets that empower sales teams to engage enterprise buyers.
- Leverage data and insights to optimize campaigns and demonstrate measurable ROI.
- Build, inspire, and mentor a high-performing marketing team.
- Collaborate with product, analytics, and client success to translate complex technology into customer-centric stories.
- Manage agencies and creative partners to scale execution while maintaining brand control.
Requirements
- 5+ years of progressive marketing leadership experience, ideally in ad tech, martech, or data-driven SaaS.
- Proven track record developing brand narratives and go-to-market strategies that drove revenue impact.
- Strong creative instincts combined with data-driven decision-making.
- Experience leading teams and collaborating with senior executives.
- Excellent communication skills with the ability to simplify complex ideas for varied audiences.
Benefits
- An opportunity to work with and directly impact our organization’s growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategybrand developmentdemand generationcampaign managementcontent creationdigital marketingdata analysisROI measurementgo-to-market strategystorytelling
Soft skills
leadershipcommunicationcollaborationcreativitymentoringstrategic thinkingadaptabilityinsight generationteam buildingaudience engagement
