Marketing Operations Specialist
Clio - Cloud-Based Legal Technology
Job Level
SeniorLead
Tech Stack
SQL
About the role
- Own the lead lifecycle from capture to routing; keep MQL/SQL definitions and handoffs crystal clear
- Maintain HubSpot data quality with strong field governance, validation, dedupe routines, and audits
- Extract, model, and QA GTM datasets in SQL/Snowflake; deliver exec-ready narratives and decision scenarios
- Monitor and improve speed-to-lead and assignment SLAs to eliminate funnel leakage
- Enable campaign ops at scale with pre-flight QA, templates, and hierarchy/UTM governance
- Operationalize attribution using HubSpot and HockeyStack to publish trusted revenue insights
- Diagnose funnel performance and propose fixes or experiments with clear owners and timelines
- Collaborate with GTM Engineering on AI automations and integrations
- Maintain dashboards, document processes, and support reporting enablement across GTM
Requirements
- 7+ years in Marketing Operations at a fast-growing B2B company
- Hands-on with HubSpot Marketing Hub, CRM, and Custom Object
- Experience with multi-product tracking, UTMs, and campaign hierarchy
- Proficiency in data analysis (Sheets/Excel; BI/SQL & Snowflake a plus)
- Solid grasp of digital and email marketing operations
- Project management skills and cross-functional collaboration
- Sharp prioritization and problem-solving under pressure
- Strong communication, high ownership, and obsessive attention to detail
