Workleap

Marketing Operations Manager

Workleap

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Job Level

SeniorLead

Tech Stack

SQL

About the role

  • Own the lead lifecycle from capture to routing; keep MQL/SQL definitions and handoffs crystal clear
  • Maintain HubSpot data quality with strong field governance, validation, dedupe routines, and audits
  • Extract, model, and QA GTM datasets in SQL/Snowflake; deliver exec-ready narratives and decision scenarios
  • Monitor and improve speed-to-lead and assignment SLAs to eliminate funnel leakage
  • Enable campaign ops at scale with pre-flight QA, templates, and hierarchy/UTM governance
  • Operationalize attribution using HubSpot and HockeyStack to publish trusted revenue insights
  • Diagnose funnel performance and propose fixes or experiments with clear owners and timelines
  • Collaborate with GTM Engineering on AI automations and integrations
  • Maintain dashboards, document processes, and support reporting enablement across GTM

Requirements

  • 7+ years in Marketing Operations at a fast-growing B2B company
  • Hands-on with HubSpot Marketing Hub, CRM, and Custom Object
  • Experience with multi-product tracking, UTMs, and campaign hierarchy
  • Proficiency in data analysis (Sheets/Excel; BI/SQL & Snowflake a plus)
  • Solid grasp of digital and email marketing operations
  • Project management skills and cross-functional collaboration
  • Sharp prioritization and problem-solving under pressure
  • Strong communication, high ownership, and obsessive attention to detail