Personify

Marketing Operations Specialist

Personify

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$65,000 - CA$75,000 per year

Job Level

JuniorMid-Level

About the role

  • Set up, QA, and launch email, web, and digital campaigns in Marketo; manage lists and ensure campaigns are delivered accurately and on time.
  • Maintain campaign calendars in Asana, coordinate assets, and work closely with segment marketers and digital teams to keep launches on track.
  • Build dashboards and reports to track campaign performance, lead activity, and marketing KPIs; analyze data from Marketo, Salesforce, and HubSpot to deliver actionable insights.
  • Document workflows, improve automation, and strengthen lead management processes to enhance campaign efficiency.
  • Maintain campaign tagging, lead source tracking, and database accuracy across Marketo and Salesforce.
  • Serve as the first point of contact for marketing system issues and partner with Marketing Ops/RevOps to ensure integrations and reporting remain seamless.
  • Own campaign logistics and reporting as the trusted go-to person for execution.
  • Collaborate across marketing, sales, and operations teams to drive alignment and deliver results.

Requirements

  • 2+ years in marketing support, operations, or campaign coordination (SaaS/B2B preferred).
  • Hands-on experience with Marketo and/or HubSpot.
  • Experience with Salesforce CRM.
  • Excel experience including reporting and pivot tables.
  • Detail-oriented, organized, proactive, and collaborative.
  • Strong written and verbal communication skills.
  • Understanding of lead lifecycle and funnel reporting (nice to have).
  • Marketo/HubSpot/Salesforce certifications (nice to have).
  • Ability to pass background investigation in compliance with federal, state/province, and local laws.
Benefits
  • A high-impact, visible role where you’ll directly influence marketing campaign performance and sales alignment.
  • The chance to work with a modern marketing tech stack (Marketo, Salesforce, HubSpot) and build your expertise.
  • A remote-first culture that values collaboration, flexibility, and work/life balance.
  • Opportunities for growth and skill development, including exposure to marketing operations, automation strategy, and data analytics.
  • A supportive team that celebrates results, learns from mistakes, and continuously improves together.
  • Remote-first career with engaging and meaningful employee experience.
  • Four offices located in Austin, Atlanta, Washington-Baltimore, and Toronto accessible to all employees.
  • Opportunities for team offsites, gatherings at any of our four offices, and virtual events.
  • Employee Resource Groups including People of Color, Women's Network, and the supportive PersoniMoms community.
  • Comprehensive career development initiatives including workshops, internal training sessions, and expert-led product demos.
  • Unlimited pre-approved PTO and 14 company holidays.
  • Company-wide Wellness Days and paid Volunteer Days.
  • Comprehensive benefits package that protects our employees’ health and financial security.
  • Competitive salaries

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email campaignsweb campaignsdigital campaignscampaign performance analysislead activity analysismarketing KPIsautomation improvementlead managementreportingdata analysis
Soft skills
detail-orientedorganizedproactivecollaborativestrong written communicationstrong verbal communication
Certifications
Marketo certificationHubSpot certificationSalesforce certification