Marketing Operations Specialist
Personify
Campaign and Marketing Operations Manager
Paystone
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Monitor data integrity across marketing and sales systems.
- Support lead routing and enrichment workflows.
- Maintain segmentation lists for campaigns, ABM plays, and reporting.
- Track and report on campaign engagement and impact.
- Implement and integrate technical solutions across marketing and sales tech stacks (CRM, MAP, analytics tools).
- Develop and manage API connections between platforms for seamless data flow and automation.
- Leverage AI and LLM-powered tools for data enrichment, personalization, and campaign optimization.
- Maintain and update target account lists in ABM platforms.
- Enrich account and contact data with firmographics, technographics, and intent signals.
- Build and launch multi-touch ABM campaigns (email nurtures, display, LinkedIn, retargeting).
- Coordinate ad creative, copy, and personalization with content/design teams.
- Create personalized landing pages or microsites for specific accounts or industries.
- Track ABM campaign engagement, account progression, and pipeline impact.
- Experiment with AI-driven segmentation, personalization, and content generation to scale ABM programs.
- Launch, monitor, and manage paid media campaigns on paid media platforms.
- Report on campaign results, budget pacing, and optimization opportunities.
- Optimize campaigns continuously by adjusting targeting, bids, budgets, and creative based on KPIs such as CTR, CPL, and conversion rates.
- Proactively identify new paid media opportunities, including untapped audience segments, channels, or ad formats.
- Collaborate with design and content teams to iterate on creative assets and messaging for better ad performance.
- Incorporate AI-based predictive analytics and audience modeling to improve targeting and ROI.
Requirements
- 3–5 years of B2B marketing experience, ideally in marketing operations, ABM, or demand generation.
- Proven ability to manage multiple projects with tight deadlines while maintaining attention to detail.
- Strong analytical mindset with proficiency in spreadsheets, dashboards, and performance reporting.
- Hands-on experience with marketing and sales platforms (HubSpot, Marketo, Salesforce) and ability to work with diverse data sources (analytics, intent data, enrichment tools).
- Experience with paid media campaign setup and optimization (Google Ads, Meta Ads, LinkedIn, etc.).
- Familiarity with web personalization, A/B testing, and conversion rate optimization tools.
- Proficient in marketing automation and workflow tools such as Zapier and data enrichment platforms.
- Experience implementing AI/LLM-powered solutions for marketing operations and personalization.
- Track record of marketing tech stack integration, including API-based data connections between platforms.
- Hands-on experience with ABM platforms (e.g., Demandbase, 6sense, Terminus) and account journey tracking.
- Ability to build advanced reporting dashboards and apply attribution modeling to measure pipeline impact.
- Strong collaboration skills with experience working across sales, design, and content teams.
Benefits
- Compensation tied to market data
- Flexible Time-off
- Committed to career development
- Work from home
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingmarketing operationsaccount-based marketing (ABM)demand generationdata enrichmentcampaign optimizationAPI connectionsperformance reportingA/B testingconversion rate optimization
Soft skills
analytical mindsetattention to detailproject managementcollaborationcommunication