Marketing Operations

• Monitor data integrity across marketing and sales systems.
• Support lead routing and enrichment workflows.
• Maintain segmentation lists for campaigns, ABM plays, and reporting.
• Track and report on campaign engagement and impact.
• Implement and integrate technical solutions across marketing and sales tech stacks (CRM, MAP, analytics tools).
• Develop and manage API connections between platforms for seamless data flow and automation.
• Leverage AI and LLM-powered tools for data enrichment, personalization, and campaign optimization.
• Maintain and update target account lists in ABM platforms.
• Enrich account and contact data with firmographics, technographics, and intent signals.
• Build and launch multi-touch ABM campaigns (email nurtures, display, LinkedIn, retargeting).
• Coordinate ad creative, copy, and personalization with content/design teams.
• Create personalized landing pages or microsites for specific accounts or industries.
• Track ABM campaign engagement, account progression, and pipeline impact.
• Experiment with AI-driven segmentation, personalization, and content generation to scale ABM programs.
• Launch, monitor, and manage paid media campaigns on paid media platforms.
• Report on campaign results, budget pacing, and optimization opportunities.
• Optimize campaigns continuously by adjusting targeting, bids, budgets, and creative based on KPIs such as CTR, CPL, and conversion rates.
• Proactively identify new paid media opportunities, including untapped audience segments, channels, or ad formats.
• Collaborate with design and content teams to iterate on creative assets and messaging for better ad performance.
• Incorporate AI-based predictive analytics and audience modeling to improve targeting and ROI.

Campaign and Marketing Operations Manager

Marketing Operations Strategist

Marketing Technology Manager

Marketing Automation Manager

Marketing Operations Manager

Marketing Operations Manager