Workcare

Business Development Rep

• The Business Development Manager owns identifying and closing new business and is responsible for selling occupational healthcare service solutions and achieving new customer revenue quota.
• This role is responsible for the full sales cycle, from prospecting and multi-stakeholder discovery through proposal, RFP response, negotiation, and close, on complex service engagements.
• The BDM partners with Marketing, Implementation, and Clinical Operations to convert prospects into long-term WorkCare clients, transitioning closed accounts to the Strategic Account Executive team for ongoing management.
• Builds and manages pipeline within a defined territory, generating opportunities through outbound multi-channel (email, phone, social media) prospecting, marketing-sourced leads, referrals, and industry events.
• Develops and executes multi-threaded account strategies, engaging stakeholders across EHS, HR, Procurement, Legal, and executive leadership.
• Develops new sales opportunities with new prospects and follows up on leads.
• Manages lead and opportunity qualification, sales opportunity pipeline progression, and proposal process, maintaining forecast accuracy and adherence to defined sales stages.
• Partners with marketing to prospect for new clients and opportunities within territory, utilizing marketing campaigns, partner leads, referrals, industry events, inquiries, proactive research, and cold calls.
• Leads formal RFP and RFI responses in partnership with internal subject matter experts, including pricing, security, and compliance requirements.
• Collaborates with sales leadership to identify new business opportunity venues including devising innovative ways to increase services and revenue through prospect consultation and developing recommendations.
• Applies company sales strategies and sales process to achieve annual quota and/or company goals and to ensure profitability.
• Develops strong relationships with prospective clients to understand their needs and challenges.
• Prepares and delivers presentations, proposals, and contracts to clients.
• Negotiates commercial terms within approved pricing guidelines and coordinates contract execution with Legal.
• Executes structured account transitions to the Strategic Account Executive and Implementation teams upon close, ensuring continuity of relationships and commitments.
• Maintains accurate opportunity, activity, and forecast data in CRM; participates in weekly commits, pipeline reviews, and collaborative forecasting.
• Performs additional duties and assumes additional responsibilities as identified by manager for the efficient operation of WorkCare.

Business Development Manager

Revenue Operations

• Owns recurring reporting across leads, opportunities, pipeline, renewals, and revenue recognition, ensuring accuracy and on-time delivery
• Maintains financial models including commission calculations, forecast inputs, and bookings-to-revenue bridges without compromising the integrity of existing logic
• Supports the weekly pipeline forecast process, including data preparation, deal movement tracking, and conversion of pipeline changes into revenue impact
• Owns Salesforce data hygiene, including field maintenance, dashboard upkeep, data quality monitoring, and basic automation (formula fields)
• Builds reporting and dashboards for Sales and Marketing, and analyzes trends to identify opportunities to grow revenue and improve retention
• Develops post-sale analytics over time, including renewal, expansion, and net revenue retention reporting in partnership with the Strategic Accounts team
• Researches, evaluates, and recommends tools and vendors, and manages implementation, rollout, and end-user enablement
• Documents processes and maintains standard operating procedures so commercial workflows are repeatable and not dependent on any single person
• Supports sales operations mechanics including territory and quota maintenance, deal desk support, and commission plan execution
• Identifies and prototypes automation and AI-driven improvements to reduce manual effort across the commercial organization

Revenue Operations Analyst

Performance Marketing

• Develop and execute integrated multi-channel marketing campaigns that generate qualified leads and pipeline
• Build demand generation strategies that align with company growth objectives and revenue goals
• Partner with Sales, Business Development, Product, and Marketing teams to develop and execute lead generation initiatives
• Manage lead lifecycle programs including lead scoring, routing, nurturing, and marketing automation
• Develop targeted campaigns for key industries, buyer personas, and market segments
• Manage webinars, digital campaigns, content syndication, paid media, email marketing, and event marketing programs
• Track campaign performance and optimize programs based on conversion rates, pipeline contribution, and ROI
• Manage campaign budgets and recommend investments that maximize marketing performance
• Manage the day-to-day performance, coaching, and development of the Sales Development Representative (SDR) team
• Establish outbound prospecting strategies and campaign priorities aligned with marketing programs and company growth objectives
• Monitor SDR activity, productivity, pipeline contribution, and key performance indicators including calls, emails, meetings, opportunities, and conversion rates
• Conduct regular coaching sessions, pipeline reviews, and performance evaluations to improve individual and team effectiveness
• Partner with Sales leadership to ensure effective lead handoff, follow-up, and service level agreement (SLA) adherence
• Optimize outbound processes, messaging, sequencing, and technology to improve prospect engagement and meeting conversion rates
• Collaborate with marketing to develop account-based outreach campaigns, nurture strategies, and targeted prospecting initiatives
• Analyze SDR performance data and recommend process improvements that increase pipeline generation and operational efficiency
• Own the corporate website as the organization's primary lead generation platform
• Develop and execute strategies that improve organic search visibility through SEO, GEO, and AEO
• Partner with content, design, and development resources to continuously improve website performance and user experience
• Lead conversion rate optimization (CRO) initiatives through landing page optimization, A/B testing, and user behavior analysis
• Optimize website architecture, navigation, calls-to-action, forms, and lead capture experiences to improve conversion rates
• Monitor website traffic, search rankings, AI search visibility, engagement metrics, and lead generation performance
• Collaborate with content creators to develop search-optimized content aligned with buyer intent and AI-powered search experiences
• Identify, evaluate, and implement emerging digital marketing technologies and AI tools that improve website performance and marketing effectiveness
• Manage marketing automation platforms, CRM integrations, and lead management processes
• Develop dashboards and reporting that measure campaign effectiveness, funnel conversion, pipeline contribution, and marketing ROI
• Analyze marketing and sales performance data to identify optimization opportunities
• Ensure accurate campaign attribution, reporting, and data integrity across marketing systems
• Partner with leadership to establish KPIs and regularly communicate marketing performance and business impact

Senior Manager, Demand Generation – Digital Growth

Program Manager

• Identify, recruit, and onboard strategic partners
• Build a target account list and partner recruitment strategy
• Develop outreach strategies to engage prospective partners
• Design and implement WorkCare's partner program infrastructure
• Create partner onboarding and training programs
• Collaborate with the marketing team to execute partner marketing initiatives
• Drive partner-sourced and partner-influenced pipeline growth
• Track partner-generated opportunities from initial engagement through closed business

Senior Partner Program Manager

Manager

• The Wellness Manager provides onsite leadership and hands‑on delivery of workplace wellness programs while overseeing and supporting a team of Wellness Coordinators assigned to the same client site or region.
• Lead the planning and delivery of onsite and virtual wellness programs addressing stress management, mental well‑being, injury prevention, physical activity, sleep, office ergonomics, disease prevention, tobacco cessation, and related wellness topics.
• Serve as the primary wellness point of contact for assigned clients or locations, establishing strong relationships with employees and key stakeholders.
• Facilitate and lead group education sessions, workshops, wellness challenges, stretch and flex programs, lunch‑and‑learns, and special wellness events tailored to workforce needs.
• Support enrollment and engagement in the digital wellness platform and guide employees in sustained engagement with wellness tools and initiatives.
• Plan and conduct scheduled onsite wellness visits at assigned client locations.
• Perform non‑diagnostic wellness screenings and assessments (e.g., blood pressure, grip strength, functional movement screens, office ergonomic assessments) for educational and wellness purposes only, following established protocols and training.

Wellness Manager

Financial Planning and Analysis

• Lead and mentor the Accounts Payable, Collections and Billing teams, fostering a culture of accountability, collaboration, and continuous improvement
• Provide leadership to the AP, billing and collections teams and manage day-to-day operations
• Distribute the workload to the AP, billing and collections team
• Liaison between the AP function, operations and vendors
• Responsible for vendor master management in the Company’s ERP system
• Responsible for client master management in the Company’s ERP system
• Review and approve coding of invoices
• Resolve payments and billing issues with clients and vendors, as necessary
• Support accurate and timely monthly, quarterly and year-end close, including management of the monthly close calendar deadlines related to accounts payable and billing
• Supervise the creation and distribution of accurate and timely invoices for goods and services provided to clients
• Ensure billing processes are streamlined, and any discrepancies are resolved promptly
• Coordinate with sales, contracts, and other internal teams to ensure billing aligns with contracts, orders, and agreements
• Monitor accounts receivable aging
• Identify opportunities for process improvements, automation, and system enhancements to increase the efficiency of accounts payable and billing operations
• Lead initiatives to implement new software solutions or optimize existing systems to streamline workflows
• Performs additional duties and assumes additional responsibilities as identified by Management for the efficient operation of WorkCare

Business Development Manager

Revenue Operations Analyst

Senior Manager, Demand Generation – Digital Growth

Senior Partner Program Manager

Wellness Manager

Director, Financial Shared Services