Senior Manager, Demand Generation – Digital Growth

Workcare

Demand Generation & Digital Growth Manager leading multi-channel marketing strategies for pipeline growth. Overseeing campaigns across digital, content, email, and events in a remote setup.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated multi-channel marketing campaigns that drive lead generation and pipeline growth. Proficient in managing marketing automation, CRM systems, and optimizing website performance for enhanced conversion rates.

Highest-signal resume keywords

B2B Demand GenerationLead Generation StrategiesSales Development Representative ManagementSEO and Conversion Rate OptimizationMarketing Automation Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CampaignsLead ScoringPipeline Contribution AnalysisDigital MarketingContent Syndication

Soft Skills

Coaching and DevelopmentCollaborationPerformance Evaluation

Tools & Technologies

SalesforceHubSpotGoogle AnalyticsSEMrushMarketing Automation Platforms

Industry Keywords

B2B MarketingLead Lifecycle ManagementAccount-Based MarketingDigital CampaignsPerformance Metrics

About the role

Key responsibilities & impact

Develop and execute integrated multi-channel marketing campaigns that generate qualified leads and pipeline
Build demand generation strategies that align with company growth objectives and revenue goals
Partner with Sales, Business Development, Product, and Marketing teams to develop and execute lead generation initiatives
Manage lead lifecycle programs including lead scoring, routing, nurturing, and marketing automation
Develop targeted campaigns for key industries, buyer personas, and market segments
Manage webinars, digital campaigns, content syndication, paid media, email marketing, and event marketing programs
Track campaign performance and optimize programs based on conversion rates, pipeline contribution, and ROI
Manage campaign budgets and recommend investments that maximize marketing performance
Manage the day-to-day performance, coaching, and development of the Sales Development Representative (SDR) team
Establish outbound prospecting strategies and campaign priorities aligned with marketing programs and company growth objectives
Monitor SDR activity, productivity, pipeline contribution, and key performance indicators including calls, emails, meetings, opportunities, and conversion rates
Conduct regular coaching sessions, pipeline reviews, and performance evaluations to improve individual and team effectiveness
Partner with Sales leadership to ensure effective lead handoff, follow-up, and service level agreement (SLA) adherence
Optimize outbound processes, messaging, sequencing, and technology to improve prospect engagement and meeting conversion rates
Collaborate with marketing to develop account-based outreach campaigns, nurture strategies, and targeted prospecting initiatives
Analyze SDR performance data and recommend process improvements that increase pipeline generation and operational efficiency
Own the corporate website as the organization's primary lead generation platform
Develop and execute strategies that improve organic search visibility through SEO, GEO, and AEO
Partner with content, design, and development resources to continuously improve website performance and user experience
Lead conversion rate optimization (CRO) initiatives through landing page optimization, A/B testing, and user behavior analysis
Optimize website architecture, navigation, calls-to-action, forms, and lead capture experiences to improve conversion rates
Monitor website traffic, search rankings, AI search visibility, engagement metrics, and lead generation performance
Collaborate with content creators to develop search-optimized content aligned with buyer intent and AI-powered search experiences
Identify, evaluate, and implement emerging digital marketing technologies and AI tools that improve website performance and marketing effectiveness
Manage marketing automation platforms, CRM integrations, and lead management processes
Develop dashboards and reporting that measure campaign effectiveness, funnel conversion, pipeline contribution, and marketing ROI
Analyze marketing and sales performance data to identify optimization opportunities
Ensure accurate campaign attribution, reporting, and data integrity across marketing systems
Partner with leadership to establish KPIs and regularly communicate marketing performance and business impact

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
Five (5) or more years of experience in B2B demand generation, digital marketing, growth marketing, or marketing operations
Two (2) or more years of experience leading or managing Sales Development Representatives (SDRs), Business Development Representatives (BDRs), or comparable outbound sales teams
Demonstrated success developing integrated marketing campaigns that generate qualified pipeline
Experience managing B2B corporate websites with a focus on lead generation and conversion optimization
Experience with SEO and working knowledge of GEO and AEO strategies
Experience using CRM, marketing automation, and sales engagement platforms such as Salesforce, HubSpot, Outreach, Salesloft, or similar technologies
Experience using digital analytics tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, or comparable platforms

Benefits

Comp & perks

paid time off
medical, dental, vision, and critical illness insurance
HSA, HRA, and FSA
life and disability insurance
EAP
401K
legal and identity theft coverage
pet insurance and more