Email & Lifecycle Marketing Manager
Greenhouse Software
Marketing Campaign Manager
Wallarm. API & App Security Integrated
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Build, execute, and measure demand generation programs that drive pipeline, engagement, and brand awareness
- Launch and manage multichannel marketing and ABM campaigns across email, social, web, and paid
- Coordinate with Product Marketing, Content, and Sales to bring campaigns to life
- Track and report on campaign performance with clear metrics and insights
- Build, schedule, and optimize outbound email campaigns, including nurture programs, newsletters, and promotions
- Maintain and manage the email/communications calendar, ensuring cadence and consistency
- Design segmentation strategies and personalize messaging to maximize relevance and conversion
- Test subject lines, templates, and CTAs to improve engagement
- Keep campaigns compliant with email best practices (CAN-SPAM, GDPR)
- Organize and run webinars from planning through follow-up (topics, speaker prep, scheduling, promotions, registration, and reporting)
- Support Wallarm’s presence in third-party webinars and virtual events, coordinating logistics and follow-up
- Promote webinars via email, social, and other channels; track attendance and engagement
- Provide regular performance reports (email metrics, webinar results, campaign KPIs) and suggest improvements
- Maintain documentation of campaign workflows and learnings
- Reports to the Director of Demand Generation
Requirements
- 3-5+ years in B2B SaaS (or similar) marketing, with hands-on campaign management, especially email marketing and virtual events/webinars
- Strong project management skills: ability to juggle multiple priorities and hit deadlines
- Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, or similar)
- Experience with HubSpot and Salesforce is a plus
- Strong writing skills for clear, concise messaging
- Comfortable working with campaign data to measure success
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
