Product Marketing and Communications Specialist
Accelerated Focus
Email & Lifecycle Marketing Manager
Greenhouse Software
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $84,000 - $122,000 per year
Job Level
Mid-LevelSenior
About the role
- Build, execute, and optimize full funnel email strategy, including drip campaigns, nurture engagement streams, and supporting other marketing subteam campaigns.
- Define goals and KPIs for all email marketing programs and report on performance including engagement, MQLs, influenced pipeline, and conversion metrics.
- Work closely with the demand generation team to inform the strategy for nurturing audiences on paid advertising channels
- Build the process for collaboration and execution of cross-functional integrated marketing and “big rock” campaigns through thorough project management
- Collaborate cross-functionally with content, product marketing, performance marketing, ABM, and sales teams to ensure campaigns are targeted, timely, and aligned to business priorities.
- Manage campaign production from start to finish – including copywriting, segmentation, testing, QA, launch, and performance analysis – leveraging internal experts for support in specific areas.
- Continuously test and iterate on campaign elements (subject lines, copy, cadence, CTAs, chatbot and AI email strategies) to improve results.
- Ensure compliance with data privacy regulations (i.e. CAN-SPAM, GDPR) and support overall database health and hygiene in conjunction with Marketing Operations.
Requirements
- 3-5 years of experience in email marketing, lifecycle marketing, or growth marketing in a B2B SaaS or technology environment
- Hands on experience with marketing automation platforms (i.e. Marketo or similar)
- Strong understanding of campaign strategy, list segmentation, A/B testing, and reporting best practices
- Demonstrated success managing nurture programs
- Strong marketing campaign project management experience
- Excellent writing and editing skills with an eye for customer-centric, conversion-focused messaging
- Comfortable using data to inform decisions; able to set KPIs and report on campaign performance
- Experience working cross-functionally with sales, product marketing, and operations teams
- Familiarity with GDPR, CAN-SPAM, and other data privacy regulations
- Experience with lead scoring, ABM collaboration, and personalization at scale, a plus
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren’t always in alignment with a given role - but those are qualities we value at Greenhouse. If you don’t meet 100% of the qualifications outlined above, we still strongly encourage you to apply.
- Applicants must be currently authorized to work in the United States on a full-time basis.
