FlexTrades

Senior Demand Generation Manager

FlexTrades

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $135,000 - $145,000 per year

Job Level

Senior

About the role

  • Implement and manage the integrated demand generation strategy aligned with business goals
  • Collaborate with sales, recruiting, leadership, and other marketing team members to drive pipeline and revenue growth
  • Lead the creation and project management of cross functional initiatives, define KPIs, set campaign goals, and establish reporting across all channels
  • Website Management: oversee the strategy, content, user experience, and performance of our website as a key lead generation tool
  • Search Engine Marketing (SEM): manage paid and organic search efforts to maximize visibility and engagement
  • Email Marketing: design and execute lifecycle email campaigns for lead nurturing and drive conversions
  • Direct Mail: create and manage targeted direct mail programs that integrate with digital campaigns for ABM or segmented outreach
  • Job Boards: assist with optimization efforts to maximize the utilization of recruiting tools and platforms to efficiently identify and expand technician bench
  • Database Management: continuously research industry opportunities; manage the company’s database to ensure data hygiene and support targeted communications; leverage insights to identify new growth opportunities
  • Sales Support: evolve programs and tools designed to empower business development efforts with performance driven insights that maximize execution, refine campaign effectiveness with relevant content and custom programs, and support lead follow-up and conversion efforts
  • Research the market and peer organizations and strategize how to introduce a product or service to new markets
  • Create, monitor, and share performance metrics by channel and program with key stakeholders to continuously improve conversion rates and ROI
  • Leverage tools like Google Analytics, HubSpot, Salesforce, Bullhorn, or other Martech platforms to deploy new programs and report performance
  • All other duties as assigned.

Requirements

  • Bachelor’s degree in marketing, business, or similar discipline
  • 8+ years in B2B marketing, with a strong focus on demand generation driven through digital marketing and email marketing
  • Proven ability to be hands-on AND have the capacity to educate and evolve the expertise of each team member
  • Proven experience managing and optimizing a variety of marketing channels
  • Strong understanding of marketing automation, CRM systems, Google Analytics, and lead reporting models
  • Exceptional analytical skills with the ability to interpret complex data, make data-driven decisions, and connect concepts to execution
  • Excellent project management and leadership skills with proven experience leading change management
  • Good communicator capable of developing team members and building programs from the ground up
  • Experience working closely with and partnering with marketing and sales leadership to support innovation and growth development efforts
  • Must be well versed working with tools like HubSpot, Marketo, Salesforce, Google Ads, SEMrush, or similar
  • Salesforce experience is required
  • Candidate should be able to share experiences leading change management, driving GTM initiatives, and leveraging metrics to make informed decisions