Qualytics

Director of Content & Brand Marketing

Qualytics

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

About the role

  • Qualytics empowers data teams to proactively identify and resolve data quality issues, including the ones they didn’t know they had
  • Our platform goes beyond surface-level checks to assess data row by row, catching silent errors, unexpected changes, and anomalies before they cause real-world consequences
  • We work with some of the most forward-thinking organizations—enterprises where data quality has a direct impact on performance, compliance, and strategic decisions
  • Joining Qualytics means collaborating with top-tier data professionals tackling high-stakes, deeply complex challenges
  • If you care about trust, rigor, and solving foundational problems that power how the world works, let's talk
  • Role Overview: As Qualytics’ Director of Content & Brand, you’ll be the architect of our story, shaping how the world sees, hears, and finds us
  • Reporting to the SVP of Marketing, you’ll own our brand strategy and message, turning ideas into content that drives awareness, demand, and trust
  • You’ll masterfully blend earned and owned media with cutting-edge discovery tactics (SEO, GEO, AEO) to ensure our voice is impossible to miss
  • You’ll also spearhead our CEO’s thought leadership platform, securing high-impact visibility opportunities, and harness AI to increase efficiency without sacrificing quality
  • What you’ll do: Own the end-to-end content creation strategy and editorial calendar to build our brand and capture demand
  • Determine the right mix of content formats (blogs, videos, data-driven pieces, reports, etc) and channels (social, website, YouTube, blog, etc) to maximize awareness and distribution
  • Refine the strategy and champion the Qualytics brand, visually and in voice, guiding teams to strike a balance between marketing across verticals
  • Own and execute the thought leadership program for our CEO, including LinkedIn content strategy, bylined articles, podcast, speaking engagements, and other executive visibility opportunities
  • Optimize all content for search discoverability, staying ahead of SEO, GEO, and AEO trends, and applying best practices across all formats and channels
  • Leverage AI tools and workflows to create, repurpose, and distribute content more efficiently without compromising quality
  • Build excellent internal relationships and engage stakeholders across the organization to source content ideas, topics, and stories and build industry connections to extend our reach
  • Lead external agencies/contractors to scale content initiatives as needed across the website, campaigns, PR, and other content channels
  • Set objectives and KPIs for content quality & effectiveness (including reach, engagement, and conversion impact) and track, analyze, and report on content performance
  • Why Join Qualytics? We’re flexible, honest, and collaborative. We support and challenge one another. We’re united by curiosity and rigor. And we’re lifelong learners, always pursuing personal and professional growth
  • Perks: Competitive salary and equity: we pay for excellence
  • Unlimited vacation and company-wide holidays
  • Medical, dental, vision, and other insurance benefits
  • Opportunities for conference attendance and public speaking
  • Fun, remote-friendly culture with Slack GIF wars and team camaraderie
  • Note: Remote within the U.S. only; no visa sponsorship available

Requirements

  • 7+ years of experience leading B2B content & brand marketing teams
  • Strategic mindset, able to align brand and content marketing initiatives with broader corporate goals to connect brand and content to demand to drive business growth
  • Flexibility by easily pivoting between high-level strategic thinking and vision setting to execution with an eye on outcomes and details. Okay with ambiguity, and generally thrive in it.
  • Stellar project management, communication, and presentation skills
  • Highly collaborative and super humble: best when working collaboratively across the marketing and GTM team
  • Excel at building a bench of cross-functional spokespeople and processes to tackle thought leadership topics ranging from data-driven insights to deeply technical themes
  • Have a knack for building out a blended team of in-house and agency resources to spike unique capabilities to scale up and down on demand
  • Comfort with evaluating, implementing, and using AI-driven tools to increase efficiency and scale content production