Senior Talent Attraction & Brand Specialist
Docusign
Brand Director
You.com
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $190,000 - $245,000 per year
Job Level
Lead
About the role
- Define and evolve you.com's brand narrative: AI Search Infrastructure + Enterprise RAG + Agents.
- Translate technical differentiation (accuracy, model agnosticism, security, API-first design) into compelling storytelling for execs and buyers.
- Own visual identity, website, and creative direction - making us look like the category leader we are.
- Build and execute a social strategy, amplifying our founder’s voice (earned media, LinkedIn/X presence, podcasts).
- Partner with Demand Gen to create campaign narratives, event branding, and content frameworks.
- Develop a customer storytelling engine: case studies, testimonials, social proof.
- Ensure brand consistency across sales decks, investor materials, and marketing assets.
- Experiment with scrappy and bold brand activations (billboards, stunts, grassroots campaigns) to punch above our weight.
Requirements
- 10+ years in B2B brand, product marketing, or comms, with at least 5 in a leadership role.
- Experience shaping brand narratives in AI, enterprise SaaS, or developer-first companies.
- Strong storytelling ability - can simplify technical complexity into boardroom-ready messaging.
- Proven track record of building category narratives and running brand campaigns.
- Ability to partner with executives and act as a thought-partner to the CEO.
- Bonus: Experience with founder-led branding, media strategy, or scrappy creative campaigns.
Benefits
- Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions
- Flexible PTO with U.S. holidays observed and a week shutdown in December to rest and recharge*
- A competitive health insurance plan covers 100% of the policyholder and 75% for dependents*
- 12 weeks of paid parental leave in the US*
- 401k program, 3% match - vested immediately!*
- $500 work-from-home stipend to be used up to a year of your start date*
- $1,200 per year Health & Wellness Allowance to support your personal goals*
- The chance to collaborate with a team at the forefront of AI research
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand narrative developmentstorytellingcampaign managementcontent creationvisual identity designsocial media strategyevent brandingcustomer storytellingbrand consistencycreative direction
Soft skills
leadershipcommunicationcollaborationstrategic thinkingcreativitythought partnershipsimplifying complexityexecutive engagementadaptabilityboldness
