Product Marketing Manager, Data, APIs and Workflows
Demandbase
ABM & Regional Campaigns Manager
Everway
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- ABM & Regional Campaign Strategy: Lead the strategy and execution of 1:1, 1:few, and 1:many ABM programs focused on high-potential accounts.\n
- Own the development of integrated regional marketing campaigns tailored to the unique needs and opportunities of specific geographies, account clusters, and sales territories.\n
- Align closely with Regional Sales Directors and Growth Marketing to co-develop field-ready campaigns that address local buying cycles, personas, and state-level trends.\n
- Build campaign plans that include digital advertising, email, webinars, events, direct mail, and content—customized to key regions and accounts.\n
- Team Management & Leadership: Manage and grow a team of Regional and ABM Campaign Managers, providing mentorship, campaign support, and performance feedback.\n
- Set clear goals and expectations for campaign execution, lead prioritization efforts, and help scale best practices across the team.\n
- Support onboarding and development of new team members as the function expands.\n
- Cross-Functional Collaboration: Work closely with Sales, Product Marketing, and Marketing Operations to align ABM and regional marketing initiatives to GTM goals.\n
- Partner with Sales Development Reps (SDRs) and Account Executives (AEs) to ensure strong coordination on outreach, lead follow-up, and pipeline acceleration.\n
- Facilitate feedback loops between Sales and Marketing to inform campaign adjustments and priorities.\n
- Campaign Operations & Insights: Oversee account selection, intent-based targeting, journey mapping, and campaign orchestration using platforms like 6sense or Demandbase.\n
- Collaborate with Marketing Operations to define success metrics, build dashboards, and report on campaign impact from engagement to pipeline.\n
- Optimize performance through testing and iteration, sharing learnings across regions and account tiers.\n
- Process & Enablement: Document scalable campaign processes, ABM playbooks, and regional marketing templates to ensure repeatability and consistency.\n
- Support enablement for Sales and Marketing stakeholders to drive adoption of ABM tools, insights, and messaging.\n
- Bring new ideas to the table and stay current with ABM, field marketing, and regional trends.\n
Requirements
- 5+ years of B2B marketing experience, including 2+ years leading ABM and/or regional field marketing programs\n
- Experience managing a high-performing marketing team\n
- Strong understanding of account targeting, segmentation, campaign planning, and pipeline influence\n
- Deep collaboration experience with Sales and Sales Development teams\n
- Familiarity with ABM/MarTech tools such as 6sense, Demandbase, Salesforce, Marketing Cloud, Marketo, or equivalents\n
- Strong analytical, project management, and communication skills\n
- A proactive, resourceful approach to solving problems and scaling programs
