Demandbase

Product Marketing Manager, Data, APIs and Workflows

Demandbase

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $151,000 - $227,000 per year

Job Level

Mid-LevelSenior

About the role

  • Senior Product Marketing Manager to lead product marketing for Demandbase’s Data, API, and Workflows capabilities.
  • Define and execute go-to-market strategies, positioning, and messaging for technical and automation-focused products.
  • Own launch strategy and execution for Data, API, and Workflow product releases and ensure internal readiness and external awareness.
  • Build enablement assets including battlecards, slides, one-pagers, and FAQs; partner with Enablement to train Sales and CSMs.
  • Develop product narratives with Product Management to influence roadmap storytelling and identify value-based use cases like data enrichment, scoring, ABM activation, and automated play orchestration.
  • Conduct market and competitive intelligence; maintain landscape analysis and battlecards.
  • Support Voice of Customer efforts and conduct interviews to gather feedback on product-market fit, differentiation, and adoption blockers.
  • Individual contributor reporting to the Senior Director of Product Marketing and working closely with Product, Sales, Enablement, and Customer Success.

Requirements

  • 5–8 years of experience in B2B product marketing, ideally with 2+ years in a role focused on APIs, data platforms, workflow automation, or technical/embedded products.
  • Ability to translate technical capabilities into compelling, value-based narratives for both technical and business audiences.
  • Demonstrated success supporting go-to-market launches and driving product adoption.
  • Excellent verbal and written communication skills with experience developing messaging frameworks and customer-facing assets.
  • Comfortable working across Product, Sales, Enablement, and Customer Success.
  • Familiarity with customer segmentation, persona development, and competitive analysis.
  • Strong project management skills and the ability to work independently to get things done.
  • Experience with AI/ML-powered products, GTM platforms, or B2B automation solutions a plus.