Product Marketing

• **Key Responsibilities**
• - **Develop and Own GTM Strategy:** Lead product positioning, messaging, pricing, and launch planning for AssistRx’s patient-support and specialty-pharma solutions.
• - **Market Intelligence:** Analyze competitive landscape, customer insights, and emerging trends to inform strategy and identify whitespace opportunities.
• - **Sales Enablement:** Build tools, decks, and training programs that empower the sales organization with strong product narratives and differentiated messaging.
• - **Content and Campaign Development:** Partner with marketing communications to deliver high-impact materials—white papers, case studies, landing pages, videos, and thought-leadership campaigns.
• - **Cross-Functional Collaboration:** Work closely with Product Management, Sales, Client Success, and Data & Reporting teams to align market feedback with roadmap priorities.
• - **Performance Tracking:** Measure campaign performance and product-marketing ROI using KPIs such as adoption, engagement, and lead conversion rates.

Director, Product Marketing – HealthTech

Fractional Product Marketing Manager

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate