Marketing Programs Assistant
CYPFER
Senior Associate, B2B Demand Generation and Pipeline
Takeaway.com
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois, New York
Visit company websiteSalary
💰 $96,000 - $108,000 per year
Job Level
Senior
About the role
- Own mid-funnel demand gen strategies and execution across ABM, pipeline acceleration programs, and sales enablement activities (e-gifting, nurture campaigns)
- Plan and execute pipeline acceleration campaigns leveraging ABM, lead nurture, custom content, and strategic e-gifting
- Collaborate with Sales to identify priority accounts and create content and outreach strategies tailored to funnel stage
- Support end-to-end management of Marketing Automation, ABM and gifting platforms, including campaign setup, scoring, and integrations
- Identify new tools, workflows, or sales enablement tactics to improve conversion and seller effectiveness
- Support Grubhub for Business and Merchant sales teams with tailored marketing tools and enablement materials (case studies, customer stories, pitch decks, nurture emails)
- Collaborate with Sales Operations and Revenue Enablement to activate prospects with the right messages at the right stage
- Work cross-functionally with Sales, Revenue Operations, and Growth to develop targeted campaigns and personalized outreach
Requirements
- 3+ years in B2B demand generation, ABM, or similar marketing roles
- Hands-on experience building campaigns in Salesforce, Marketo/Pardot (or similar marketing automation systems), and Salesloft
- Familiarity with ABM tools such as ZoomInfo or Clearbit
- Strong copywriting, content development, and campaign execution skills
- Ability to collaborate across departments and influence key stakeholders
- Experience with gifting platforms (e.g., Sendoso) (preferred)
- Background in pipeline analytics or revenue marketing (preferred)
