Senior Product Marketing Manager
Proofpoint
Senior Product Marketing Manager, Sales Enablement
M-Files
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and manage the content calendar for product training and value proposition materials, ensuring timely delivery to the GTM teams
- Collaborate with the GTM enablement team to create engaging and effective product training materials aligned to sales plays and GTM priorities
- Partner with product marketing colleagues to ensure value proposition and use case content aligns with overall GTM strategy and messaging
- Deliver field-ready materials that directly address seller needs and customer challenges
- Act as the primary liaison between the product marketing team and GTM teams, driving alignment and communication
- Monitor and analyze the effectiveness of training and collateral, adjusting as needed to improve outcomes
- Provide stakeholders with regular updates on progress, impact, and adoption of enablement programs
- Stay up to date with industry trends and best practices in product marketing and sales enablement
- Participate in regular meetings with the enablement team and other departments to ensure alignment and collaboration
- Partner cross-functionally on the development and implementation of new sales plays and initiatives as needed
Requirements
- 5+ years of experience in product marketing, sales enablement, or program management (B2B SaaS strongly preferred)
- Strong program management skills with the ability to juggle multiple priorities, stakeholders, and deadlines
- Excellent communicator, able to translate between marketing and sales teams
- Experience building standardized content frameworks, templates, or playbooks
- Familiarity with sales enablement tools (Highspot, Seismic, Showpad, etc.) is a plus
- Comfortable operating in a fast-paced environment with a balance of strategy and execution
