Crossbeam

Product Marketing Manager

Crossbeam

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Own messaging, positioning, and GTM strategy for key product areas — especially those focused on AI workflows, ecosystem signals, and data integrations. You’ll help shape the future of our platform narrative and translate complex capabilities into clear, compelling value for GTM teams.
  • Lead product launches from start to finish — working cross-functionally to craft messaging, build content, drive adoption, and support post-launch growth across every channel
  • Build customer-facing content (decks, landing page copy, in-app communication) and internal enablement (launch playbooks, talk tracks, demo outlines)
  • Use data to evaluate what’s working (and what’s not). You’ll optimize messaging and GTM tactics based on feedback, adoption metrics, and experimentation
  • Stay close to the market. You’ll monitor competitors, trends, and customer needs — and use those insights to shape GTM strategies, pricing, packaging, and positioning.
  • Identify and work closely with relevant partners to accelerate product growth trajectory and amplify value to customers
  • Appear publicly at product webinars, industry panels, and other events to spread Crossbeam’s awareness and messaging
  • Influence our Product roadmap by infusing marketing data and strategic insights into our Product prioritization work
  • Collaborate across Product, Engineering, Marketing, Sales, and Customer Success to create high-impact work that moves the business forward.

Requirements

  • Have 3–5 years of product marketing experience, most recently in high-growth B2B products, ideally at a company with data or AI at the core of its value story
  • You have fully embraced the use of AI tools to enhance and accelerate your outputs, knowing when and how to apply them to create the largest possible impact in a startup environment
  • You are a great writer and communicator—your superpower is turning abstract product concepts into simple, engaging narratives
  • You’ve had clear success developing and owning the GTM strategy to launch and scale compelling products
  • You know your current and future customers better than anyone. You understand how to segment your audience and are adept at tailoring your product marketing campaigns by persona and relevant outcomes.
  • You’re deeply familiar with competitive dynamics, market trends, partner ecosystems, and where there’s untapped potential in the market. You leverage this knowledge to develop differentiated positioning that sets your company apart and advocate for changes to market, sales, and product strategy
  • You’ve led product launches and worked cross-functionally to bring products to market with measurable impact from awareness through to adoption and rapid revenue growth
  • Your voice is clear and persuasive regardless of audience, channel, or format. You’re comfortable writing executive briefings, developing sales decks, crafting compelling messaging for customers, and everything in between.
  • You believe in Ecosystem-Led Growth as the dominant go-to-market motion for efficient and profitable growth
  • You’re not afraid to speak up when you have a point of view, but can “disagree and commit” once a final decision is reached
  • You believe in creating space for people with different backgrounds and viewpoints to share their opinions in a respectful environment
  • You have an unrivaled work ethic, and are excited to learn from the team around you while leveling up our existing product marketing efforts
  • Experience marketing APIs, data products, or integrations
  • Exposure to ecosystem software, partner tech, or co-selling workflows
  • Strong research instincts — you know how to dig into competitive intel or pull insights from a handful of customer calls.
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Flexible PTO Policy
  • Parental leave
  • Stock Option Plan
  • 401k Plan + Match
  • Learning & Development Budget
  • Remote Work Options
  • Generous Wellness Stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingGTM strategyAI toolscontent developmentdata analysiscustomer segmentationcompetitive analysisproduct launchesmessaging optimizationAPI marketing
Soft skills
communicationwritingcollaborationpersuasionadaptabilitywork ethicstrategic thinkingcustomer advocacycreativityproblem-solving