Strategic Account Director, Healthcare
Guild
Senior Health Plan Sales Development Representative
Employer Direct Healthcare
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Bring Lantern to more health plan and PBM partners across the country; expand Lantern’s reach by connecting with Health Plan and PBM senior leaders
- Drive top-of-funnel activity through outbound prospecting using calls, emails, social, video, and more to reach health plans and PBM leaders
- Craft hyper-personalized outreach that aligns with health plan / PBM goals, challenges, and existing benefit strategies
- Qualify leads and set meetings for Account Executives by uncovering real business pain and identifying decision-makers
- Partner cross-functionally with marketing, sales, and strategy teams to refine messaging and outreach strategies
- Keep your pipeline and activity meticulously updated in Salesforce
- Test, iterate, and share learnings; function as a mini marketer and strategic thinker
- Craft strategies leveraging the networks of company executives and board members to engage senior-level people
- Stay sharp on industry trends, the evolving benefits landscape, and how Lantern complements other vendors
- Meet and exceed quarterly targets and consistently deliver high-quality conversations that uncover real employer pain
Requirements
- 3+ years of outbound sales or prospecting experience in a B2B environment, specifically targeting health plans and PBMs
- Proven ability to generate pipeline through outbound channels including cold email, phone, LinkedIn, video, and more
- Comfortable using Salesforce, Outreach, LinkedIn Sales Navigator, and ZoomInfo
- Strong written and verbal communication skills with the ability to craft clear and compelling messages that resonate with busy buyers
- Data-driven mindset with a habit of tracking your own performance and iterating to improve
- Organized and detail-oriented with strong follow-up and time management skills
- Growth-oriented with a desire to learn, take feedback, and continuously level up
- Experience prospecting into health plans, PBMs, or similar (preferred)
- Familiarity with healthcare, employee benefits, or HR tech (preferred)
- Prior experience collaborating with marketing or demand generation teams (preferred)
- Exposure to account-based selling or working from a defined target account list (preferred)
- Interest in healthcare innovation and improving employee wellbeing (preferred)
- Experience using AI tools to drive productivity and insights (preferred)
- Intellectually curious, coachable, and comfortable with full outbound motion using email, cold calls, LinkedIn, personalized videos
