Support the development and execution of go-to-market strategies for new product launches and feature releases
Own the release marketing process, collaborating with the product marketing team to deliver effective product training and go-to-market enablement
Develop compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
Create high-quality content, including product decks, videos, customer case studies, and webinars that highlight product benefits
Partner with sales teams to create effective tools, training materials, and collateral that empower them to communicate our product's value to prospects and customers
Gather and synthesize customer feedback to help iterate on product messaging and positioning
Work closely with Product, Marketing, Sales, and Customer Success teams to ensure alignment on messaging, campaigns, and overall marketing strategy
Requirements
3-5 years of product marketing experience, preferably within B2B SaaS
Experience with go-to-market planning and executing product launches
Excellent verbal and written communication skills with an ability to translate technical concepts into clear, compelling messaging
Demonstrated ability to work cross-functionally and collaborate effectively with multiple stakeholders
Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
Experience with fintech and/or the real estate industry is a plus
Role based in Austin, Texas; open to exploring remote possibilities for qualified candidates