Senior CRM Manager
R+Co
Growth and Demand Generation Manager
Vista
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $70,000 - $86,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Own demand generation and lifecycle marketing across the funnel, from cold leads to reactivation
- Develop and maintain integrated marketing plans across CRM, Paid Social, and Organic Social channels to drive signups, engagement, and revenue
- Identify and action content opportunities for audience segments across email, SMS, app messaging, social posts, and paid campaigns
- Spin up automation flows using tools like Braze, Klaviyo, n8n, Zapier, or your tools of choice
- Build logic based on real user behavior and touchpoints
- Build and test referral programs, price-drop alerts, retargeting flows, and conversion accelerators
- Run ongoing A/B and multivariate testing on creative, messaging, timing, offers, and sequences
- Work closely with the data & analytics teams to track funnel performance and improve future campaign strategy
- Manage relationships with external vendors and agencies to ensure efficient execution of campaigns
- Act independently and move quickly; collaborate cross-functionally but self-start
Requirements
- 3–5 years of experience in a digital marketing, CRM, or performance marketing role, in eCommerce, D2C, and fast-paced marketing environments
- Experience in top-tier marketplaces, apps, or platforms in travel, fintech, mobility, SaaS, or similar spaces
- Strategic thinker with strong planning, coordination, and organizational abilities
- Strong copy briefing skills with an eye for content performance and audience alignment
- Strong communication skills and being able to work as part of a team
- Attention to detail
- Fluent in English with proficient communication skills
- Fluent in lifecycle marketing and automation tools like Braze, Klaviyo, Posthog, n8n, Salesforce Marketing Cloud
- Experience with paid media platforms like Meta Ads Manager, Google Ads, TikTok Ads
- Experience with Analytics like GA4 and Looker
- Experience with A/B testing, messaging, and post-campaign analysis
- Analytics & Insights demographic profiling, personas, segmentations
- Ability to work independently and as part of a collaborative team
- Agile, growth-oriented thinker, comfortable operating in a dynamic, high velocity environment
