Performance Marketing

• Own demand generation and lifecycle marketing across the funnel, from cold leads to reactivation
• Develop and maintain integrated marketing plans across CRM, Paid Social, and Organic Social channels to drive signups, engagement, and revenue
• Identify and action content opportunities for audience segments across email, SMS, app messaging, social posts, and paid campaigns
• Spin up automation flows using tools like Braze, Klaviyo, n8n, Zapier, or your tools of choice
• Build logic based on real user behavior and touchpoints
• Build and test referral programs, price-drop alerts, retargeting flows, and conversion accelerators
• Run ongoing A/B and multivariate testing on creative, messaging, timing, offers, and sequences
• Work closely with the data & analytics teams to track funnel performance and improve future campaign strategy
• Manage relationships with external vendors and agencies to ensure efficient execution of campaigns
• Act independently and move quickly; collaborate cross-functionally but self-start

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Performance Marketing Manager – Emerging Media, Channel Innovation